Digital Campaign Analyst (Demand Generation)

Canon Canada - Brampton, ON (5 months ago)

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Reporting to the Demand Generation Supervisor, you will be responsible for managing B2B marketing campaigns in Marketo. You'll collaborate with various marketing team members to acquire assets and media content to build, execute and optimize campaigns in order to analyze and influence purchase plans.

What You'll Be Doing:
Maintain the overall organization of Marketo
reviewing new lead data points
managing data completeness and accuracy
ensuring leads are synced between Marketo and SalesForce
Build and maintain Marketo programs to meet the needs of marketing and sales
initiatives
Coordinate email program deployments (including gathering, testing and deploying
assets) from Marketo
Assess the effectiveness of reporting across MAP, CRM, and 3rd -party providers to
align performance data from external paid acquisition channels
Build, maintain, and update dashboards and reports from various platforms in
technology stack, communicating performance to key stakeholders in the organization

What We're Looking For:
Post-secondary education in Marketing or Business Administration
1-3 years of related work experience
Marketo Certified Associate (MCA), Marketo Certified Expert (MCE), or SalesForce Administrator certification is an asset
Strong analytical skills to understand and populate data points in order to drive business decisions
Excellent project and process management skills
Ability to manage time and balance multiple campaigns and requests for reports

WHAT’S IN IT FOR YOU

BENEFITS

Comprehensive health coverage plan that includes medical, dental and vision
Life insurance, disability and wellness programs
Vacation, Paid Personal Time and Sick days
Matching RRSP contribution & Profit Sharing Program
Tuition Assistance Program for professional continuing education
Discounts on Canon products, retailers, memberships and more!

EMPLOYEE PERKS

On-site cafeteria and outdoor patio
Employee gym and fitness centre
Employee referral program
Executive-Hosted BBQ
Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products.
Community involvement

Come and join our team and reap the rewards as we work to take Canon to the next level!

We offer competitive compensation, comprehensive benefits, exceptional growth potential and stability, all within a casual and professional work environment.

While we appreciate all applicant submissions, only those considered to be most qualified will be contacted for further assessment.

Canon Canada Inc. is proud to provide accommodation(s) during the recruitment process. Should you require any accommodations, please indicate this on your application/cover letter and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us via email at accessibility@canada.canon.com or via phone at 1-855-531-3850 or 905-863-8713

Since 1973, Canon Canada has been the leading provider of consumer, business, professional and medical digital imaging innovation. Technology continuously changes, but our vision and commitment to delivering exceptional solutions and great customer experiences never does.

Headquartered in Brampton, Ontario, with 12 additional offices across the country, Canon is the preferred choice for technology and services that enhance the lives of people and drive business performance. We are committed to the highest level of customer satisfaction and loyalty, and provide 100% Canadian-based service and support for every product we distribute.

Every day our team comes to work excited to tackle real-world challenges, conceive new ideas and develop groundbreaking, innovative solutions — to make a difference for our customers, our business partners, our colleagues and our company.

We’re proud of the difference we make for our customers and our business partners, and in the communities where we live and work.