SEO Strategist

DAC Group - Toronto, ON (30+ days ago)

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Ready to optimize your career with a leading digital performance agency?

When it comes to search engine optimization, from on page copy to schema you know every word counts—but it all starts with a well-rounded strategy backed by industry expertise. That's where you come in. As our SEO Strategist, you'll be our resident expert on all things organic search.

Can you combine technical expertise, strategic insight, and creativity to help brands stand out in a crowded marketplace? Then you may be exactly what we're looking for to bring our SEO team to the next level—so, get in touch!

What You Get

A career-defining opportunity to shape the future–yours and ours–at a well-established and fast-growing digital performance marketing agency with offices across the US, Canada, UK, and Europe.
The chance to join a cutting-edge team of professionals who are passionate about the role of SEO in digital marketing.
A competitive salary and benefits package, plus profit sharing.

What We Get

A leader in SEO who has a minimum of 7+ years of online marketing experience and an in-depth understanding of the search engine ranking process as well as basic knowledge of HTML, PHP, CSS, and web standards.
A highly organized self-starter with a proven track record of improving organic search results through application of SEO best practice.
A multi-tasker with demonstrated knowledge of key SEO tools such as Google Analytics, Google Webmaster, Bright Edge, MOZ/STAT, and Advanced Web Ranking.
A team player with the ability to collaborate with other departments, manage multiple projects at a time, and turn metrics into measurable results.
A polished communicator who can shine in a pitch and also hold their own in deeply technical discussions.
Someone that understands process and numbers, and knows how important both are to the success of an agency and its clients.

Position Accountabilities

Planning and Management of Client Campaigns

Provide strategic thought leadership, in partnership with the Sr. SEO Director
Perform research to gain a better understanding of target audience, brand, category, and competitive landscape.
Thematic research to generate relevant content themes for new and existing programs.
Carry out full SEO audits as required with recommendations for programs including:
URL structure
Navigation structure
Canonicalization issues
Contextual links
HTML & XML sitemaps
Robots.txt
Title, Header, Image, Keyword and Description Tags
Social SEO recommendations
Enhance on-page optimization of pages based on thematic research and program goals, and work hand-in-glove with content strategy and UX ..
Make sure campaign errors and issues are troubleshot and resolved in a timely manner or escalated as necessary.
Assist with creation of new reporting, templates, processes, etc. as required.

Report on project status to Account Manager and client team.

Support account team on client calls with technical campaign information.

Optimization

Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.
Suggest content improvements with a view to improving organic traction.

Analysis

Monitor key metrics to assess opportunities and issues.

Industry Knowledge

Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources.
Share knowledge of SEO practices into the business to assist in the development and recommendations of new SEO strategies.
Demonstrate knowledge of SEO tools and new advancements in the space.

New Business Development

Assist in new business development as needed, including client research, planning, creation of presentation materials, and meeting attendance and presentation.

What We Want

It's simple: we want to know what makes you special. Send us an application (resume, cover letter, anything else that will help your cause) that showcases your talent–and your personality–and shows us how you would thrive in our unique agency environment.

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