Senior External Communications Manager

Capital One - Toronto, ON (4 months ago)

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161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Senior External Communications Manager

The Role:
Capital One is looking for a senior PR professional who will strategize and execute sophisticated public relations programs designed to communicate key initiatives to customers, media, communities, community advocacy groups and other stakeholders. In this role, you will develop consumer-facing, multi-dimensional and integrated communications campaigns across channels to raise awareness, enhance perception and drive adoption of Capital One products and services. You will also proactively identify, assess and mitigate issues and risks impacting the company’s reputation with a broad range of internal and external stakeholders. You will serve as a strategic counselor to business leaders and will lead a PR team based in the Toronto office.

The right candidate should demonstrate excellent judgment, communication skills, and have a solid understanding of the Canadian media landscape.

Responsibilities:
Lead ongoing, insights-based and results-focused PR programming to deepen awareness of the Capital One brand, offerings and community impact in Canada, while delivering on bold business goals

Thoughtfully determine when to incorporate earned media, influencer relations, experiential, sponsorships and content components into programming

Position internal thought leaders in relevant conversations that drive our story

Build and maintain relationships with key media outlets and influencers to further impactful storytelling

Support the company’s efforts to anticipate, identify and address potential threats to reputation health

Leverage a broad-based knowledge of the external environment and key stakeholders (media, customers, activists, regulators, policymakers, community and industry influencers) to provide communications advice and counsel to enhance and protect corporate reputation

Develop and maintain deep fluency and expertise in relevant external trends impacting the business and its peers

Identify, build and maintain effective relationships with partners across the enterprise, including members of the brand marketing teams, government relations, legal and human resources teams

Manage agency partners and large-scale budgets

Basic Qualifications:
Bachelor's degree

At least 7 years of Public Relations experience

At least 5 years of experience in creating and executing strategic and creative PR campaigns for large organizations

At least 5 years of public relations experience for a large organization

Preferred Qualifications:
Bilingual (English and French) capabilities - verbal and written

Background in public affairs and/or efforts to protect reputation health through integrated communications strategies

Ability to submit 1 to 2 writing samples upon request

Proficiency with MS Outlook, Word, PowerPoint and media analysis tools

2-3 years of digital marketing experience with a focus on content development, distribution and analytics

Expert knowledge in the latest in digital and social media technology and channels and how to best leverage for communications programs as part of the overall strategy

Strong working knowledge of HTML, Word Press, Facebook, Twitter, YouTube, and Instagram

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).