Senior Trading Strategist

Xaxis - Toronto, ON (30+ days ago)

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ROLE EXPECTATIONS

Strategy & Planning:
Use programmatic background and knowledge of Partner/DSP capabilities to plan smart recommendations for the client that also make sense operationally
Collaborate with Solutions, Programmatic Consultants, and Business Analysts regarding plan development and alignment of campaign capabilities, outcome delivery, measurement, and attribution
Deliver data-informed, fully rationalized plan to agency via AM Lead pixel strategy session between agency (DIG, analytics, ad-ops) and Xaxis (analyst, ad-ops). Main POC for ad ops site tagging.
Develop data-informed audience strategies, create mInsights segments
Create plans aligned with company profitability goals using rate cards and assessing current market pricing
Work with Coordinator to ensure all tactical media plan requirements are correctly communicated to all relevant teams and entered in the relevant platforms.

Campaign Management:
Set-up, manage, optimize all in-house tactics as per defined best practices, managing pacing, performance, profitability, and quality.
Lead and dictate optimization and data strategy aligned with client objectives.
Work with Programmatic Consultants and Insights & Analytics teams to ensure dashboards are relevant and accurate, displaying full value of Xaxis media
Keep regular and detailed optimization notes and campaign insights
Ensure healthy and full delivery on campaigns monthly; recommends alternatives if unable to deliver in full
Escalate pacing & performance issues to management
Collaborate with Analysts and Coordinators to deliver monthly billing estimates to finance
Analyze performance of mInsights models and optimize/adjust per results
Troubleshoot campaign issues through to solution
Manage partner spend and relationships
Participate in status meetings to share updates on pacing, performance and margin as well as data insights
Assist in the development of post-campaign reporting and analysis
Maintain DSP relationships, keep up to date on platform updates, bugs, trainings. Attend office hours, provide DSP feedback to Supervisor.

Leadership:
Articulate not only how Xaxis products and how the use of AI can service a brand, but broadly how digital and certain mediums can benefit them.
Mentor Coordinators to foster strategic thinking, campaign management and communication skills
Generate presentations/documentation and lead training sessions for new and existing team members
Outline test and learn strategies, optimization framework, and reporting/measurement plan
Leverage and delegate to Trading Strategists and Coordinators, when appropriate
Established as a Subject Matter Expert on either an internal technology or external partnership

Required Skills:
Awareness of programmatic landscape and partner value proposition
Proficient knowledge of Xaxis products/partners/platforms, AI & Copilot, DSP operations and capabilities, and third party verification tools
Ability to manage competing priorities, deadlines, and client demands
Solutions-oriented
Strong attention to detail
Capable of setting up, monitoring, and assessing the results of a test
Strong accountability for personal outputs
Ability to rationalize explain decisions using both logic and data
Work collaboratively as a positive and supportive team member
Strong communication skills, both written and verbal
Able to pull reports, analyze data, and identify insights
Strong leadership skills, ability to mentor and guide junior staff
Able to prepare strong visual presentation and clearly present concepts and information, both internally and externally
Actively involved in improving team members’ skills by setting up vendor meetings, giving POVs on potential measurement solutions, guiding members through new processes and platforms
Learn and master new capabilities outlined by management as integral

Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Xaxis works with over 2,700 clients across 35 markets in North America, Europe, Asia Pacific and Latin America. For more information, visit www.xaxis.com.

Xaxis | Digital Brilliance

Xaxis is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.