Marketing Officer

Sunnybrook Foundation - Toronto, ON (30+ days ago)

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Title: Marketing Officer – 12 month contract

Department: Community Engagement

Reporting Relationships: Reports to: Senior Manager, Marketing

Sunnybrook Health Sciences Centre is inventing the future of health care with a focus on trauma, cardiac, stroke, high-risk pregnancy and newborns and cancer. Sunnybrook treats the most critically ill patients in Ontario, pioneering life-saving innovations that are changing patient outcomes around the world. Sunnybrook Foundation exists to raise the awareness and funds required to ensure that Sunnybrook achieves its mission.

The Marketing Officer supports the development and implementation of marketing initiatives that generate brand awareness and engage donors. The role requires the Marketing Officer to demonstrate an understanding for and embrace the organization’s mission. This individual enjoys finding innovative ways to build Sunnybrook’s brand, is results driven and generates ideas to achieve goals.

Key Accountabilities:

* Support and implement the marketing business plan; achieving established goals
* Lead project management and production of marketing initiatives such as website, digital advertising, social media, email, video and print
* Support implementation of the brand campaign
* Develop and project manage marketing support materials for and in collaboration with the events, community giving, stewardship and donor relations teams
* Project management responsibilities include: creating partner briefs, establishing critical path, navigating material through approvals, keeping stakeholders and internal partners informed through meeting notes and status reports, managing vendors, obtaining quotes and keeping projects on budget, reporting on results
* Develop and maintain strong and effective relationships with marketing vendors and internal partners and stakeholders
* Is a proactive, committed member of the Marketing team bringing fresh ideas to the table, troubleshooting issues to find solutions, and supporting team members with a positive “can do” attitude

Skills and Abilities required:

* Experience planning and implementing multi-faceted marketing programs employing a range of online and offline channels including website, advertising, social media, events, and custom publications
* Experience managing email marketing programs, website content updates and social media includes working knowledge of relevant technologies and reporting tools (e.g. ExactTarget, Luminate, Eloqua, Mailchimp, Hootsuite, Sprout Social, Adwords, Google Analytics)
* Sound knowledge of the print and digital production process across a range of formats
* Experience managing projects independently from creative development through final delivery using appropriate tools: project briefs, critical path, status reports, communication updates
* Strong interpersonal and relationship building skills with experience moving projects through a variety of stakeholders and staff team members
* Proactive with excellent ability to handle multiple assignments consecutively, prioritize tasks and work both independently and collaboratively in a fast-paced, dynamic environment
* Resourceful, able to successfully troubleshoot issues to find solutions while maintaining a positive disposition
* Strong attention to detail, excellent written and verbal communications skills

Job Requirements:

* Minimum 3 year college diploma or university degree in Marketing or equivalent
* Minimum 3-4 years’ work experience in a marketing environment
* Minimum 3-4 years project management experience
* Strong working knowledge of InDesign, Photoshop, Adobe Professional, Microsoft Office required

Sunnybrook Foundation is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodations for disability during any stage of the recruitment process, please indicate this in your cover letter.

Job Type: Contract