Pay-Per-Click (PPC) Account Manager

Quad Solutions - Victoria, BC (11 months ago)

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Quad Solutions is looking for a bright, enthusiastic person to become the next member of our growing Pay-Per-Click (PPC) team. Our PPC Account Managers build and optimize accounts for a portfolio of their own clients in Google AdWords and Microsoft adCenter and work more and more with channels like Facebook, LinkedIn, and various display networks. It's challenging, it's engaging, and it's in an industry that's evolving every single day. We put all our new employees through thorough training but if you have experience in this line of work, we're eager to learn from you as well!

We put all our new employees through thorough extensive training, but here are the basic qualifications we want:

Skills
Ability to follow changes in Paid Search Marketing industry and adjust PPC strategy.
Strong communication skills.
Experience
Deep knowledge of Search Engine Marketing (SEM) and Pay-Per-Click advertising model.
Experience with keyword research tools and ability to use these tools to setup/expand PPC campaigns (it includes ability to use keyword matching options and negative keywords).
Experience with web analytics tools and ability to use analytics data to improve PPC campaigns.
General knowledge of Search Engine Optimization and Web Usability Familiarity with analytics tools such as Google Analytics.
Results
Gain an understanding of clients business and goals so that targeted traffic is driven to their site.
Create and manage PPC accounts/campaigns in Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.
Conduct keyword research and create lists of targeted search terms that are relevant to client’s websites and business.
Write ad copy.
Establish bidding strategies based on business goals and targets.
Provide bid and ad management/optimization on a regular basis to achieve maximum efficiency.
Analyze PPC campaign results and adjust advertising strategy.
Manage client’s budgets and keep PPC campaigns within these budgets.
Communicate with clients on a regular basis to discuss client’s expectations/goals, provide consulting, and deliver reports.
Communicate with team members to share knowledge and help solve problems.
Develop PPC strategies to improve/expand PPC campaigns and achieve maximum efficiency.
Send us a resume and cover letter to hr@quadsolution.com or Apply Online