Marketing Automation Manager

Patsnap - Toronto, ON (4 months ago)

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PatSnap vision

PatSnap is a global, hyper-growth, venture-backed start-up with offices in London, Beijing, Shanghai, Suzhou, Singapore, Torontoand LA. Our cloud-based software enables innovators to be more effective in their research and investment decisions and bring new inventions to market faster.

Our hyper-growth trajectory is powered by our people, and we are extremely proud of our company-wide vision, work ethic, and entrepreneurial spirit. Ideas are always welcome, regardless of seniority, because we believe that open innovation amplifies success throughout every department: product development, marketing, sales or operations.

PatSnappers like to learn, grow and make a difference. Join us and be part of our story.

The role

As the Marketing Automation Manager you will play a pivotal role by taking ownership of and managing HubSpot, our marketing automation platform. You will work in collaboration in a growth marketing team generating leads from executing high-volume email marketing campaigns.

What can I expect to do?

You will own and manage HubSpot, our marketing automation platform
You will generate leads from executing high-volume email marketing campaigns within HubSpot
You will deliver cross-team email communication campaigns with tracking and reporting
You will ensure marketing lead data integrity including data compliance and scalability
You will act as a main point of contact for anything related to the reporting of our prospect database
You will develop, maintain, test ongoing lead scoring initiatives that impact sales pipeline
When applicable, effectively communicate with campaign owners to ensure all campaign requirements and expectations are met
You will work in collaboration with Revenue Operations to ensure optimal data flow between HubSpot and Salesforce
You will Keep up-to-date with marketing automation/management best practices and any other related software
You will report and track all marketing campaign performance using KPIs and provide recommendations
What would make me successful in this role?

You have a minimum of 3 years of direct marketing automation experience – HubSpot a must.
You have B2B lead nurturing experience with a track record of success
You have strong attention to detail with a strong sense of curiosity
You have excellent listening, verbal/written communication skills
Technical acumen specific to direct e-mail programs – email and landing page coding/development
Must be self-motivated with an ability to take initiative in a challenging, fast-paced environment
What are the challenges?

As with any role within a fast-growing SaaS business you have to be able to flex to changing business priorities, so if you are adaptable and embrace change then you will thrive in this environment.
Our structure is relatively flat and non-hierarchical, and egos don't fly here so no job is too big or too small, we all get stuck in to make the business successful, so you’d better get ready to roll up your sleeves!
Expansion is a major theme. We face new situations and market opportunities which we've not encountered previously. There aren’t always someone's footsteps to follow so you will need to be able to work as a pioneer, carving the path and sharing your learnings with your colleagues.
What's in it for me?

The opportunity to influence and help make change in a fast-growing company
Unparalleled career progression in a hyper growth SaaS organisation (backed by Sequoia, Summit Partners, and Xiaomi’s founder) with a multi-cultural, East-meets-West DNA
Incredible variety as we serve R&D teams that work on everything from sending us to Mars, discovering life-saving drugs, and sustaining us with preserved foods
We hold our values strongly: -

Integrity without compromise
Self-learning & practitioner mindset
Dare to dream big and make mistakes
Teamwork and sharing
Radical candor with courage