Digital Marketing Manager

InMode Aesthetic Solutions - Richmond Hill, ON (4 months ago)

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Position: Digital Marketing Manager

Department: Marketing

Location: Richmond Hill, Canada

IN OFFICE position- remote workers please do not apply

Company summary:

InMode is a leading global provider of innovative, energy-based, minimally and non-invasive medical technology solutions. For more than three decades, our R&D team was critical in developing state-of-the-art light, laser, and radio-frequency devices, thereby shaping the industry. Our technology continues that legacy in providing superior satisfaction for both the patient and the practitioner.

Position Summary:

To support, coordinate, manage and optimize InMode’s digital marketing related tasks and activities in collaboration with other team members, internal resources and external outsourced solutions, while ensuring all assigned tasks are managed efficiently and result in contribution to InMode’s online growth and lead generation objectives.

Duties and Responsibilities:

  • Social media community management of InMode’s presence on the main social media platforms, including regularly communicating with followers and the social community to drive positive engagement and conversation by posting, re-posting, responding, communicating and monitoring all social activity and feedback. Role will also include coordinating the production and delivery of all social media related content with content producers, influencers and external agencies to ensure top performance on all social media channels.
  • Email program support, coordination and management. Including ideation, project management, coordination of execution, monitoring and reporting of email marketing blasts, content emails, and automated email campaigns, leveraging CRM and email delivery platform;
  • Paid ads activity support, coordination and day to day operations. Working side by side internal and external resources to ensure the digital paid advertising channels are getting the right content and ad creative to work with, assisting senior management to monitor campaign performance ensuring optimization of budget and return on investment.
  • Online lead generation efforts coordination, ensuring all stakeholders, management and agencies are working closely together to generate and accurately track online leads.
  • Digital content and assets coordination and preparation to ensure that the different online marketing channels receive digital assets and content on time and optimized for their
  • Assisting senior management with collecting data on digital marketing performance and KPIs.
  • Assisting with other tasks related to the various digital channels and online activities

Qualifications:

  • Bachelor’s Degree required; major in Marketing or Digital Marketing preferred
  • 3+ years of working in a digital marketing capacity with experience in B2B digital marketing and lead generation
  • 3-5 years of experience managing social media platforms and marketing efforts (example Instagram, LinkedIn, etc)
  • 2+ years of working with email marketing solutions and platform with focus on B2B.
  • Experience working with both inhouse digital/marketing teams and with external resources like agencies and studios.
  • Experience with reporting and managing digital projects
  • Strong written and verbal communication skills
  • Effective at managing multiple competing priorities under deadlines

Additional knowledge and skills requirements:

  • Ability to work with online tools and software including: Microsoft and Google applications, Google Analytics, email delivery and management platforms, social media platforms.
  • Basic familiarity with Photoshop/ Illustrator/InDesign/Wordpress a plus
  • Excellent interpersonal, problem solving and organizational skills.
  • Ability to work in a fast-paced environment, meet tight deadlines and adapt to growth and change.
  • High degree of professionalism with outstanding ability to work effectively and efficiently with colleagues at all levels of management.
  • Ability to handle multiple assignments simultaneously and work independently or as part of a team.
  • Positive attitude, motivated and organized, with exceptional attention to detail

IN OFFICE position- remote workers please do not apply

Job Type: Full-time

Experience:

  • email marketing solutions: 2 years (Required)
  • Digital Marketing: 3 years (Required)

Education:

  • Bachelor's Degree (Required)

Location:

  • Richmond Hill, ON (Preferred)

Language:

  • fluent English (Required)