Lead Generation Sales Representative

Valassis Canada Inc. - Toronto, ON (6 months ago)

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Job Summary

The Lead Generation Sales Representative is responsible for generating new sales leads through prospecting opportunities that will support our outside sales team for both print and digital products. We are searching for a high energy, self-starter who thrives on generating new business opportunities.

Job Type / Category

Full-Time Position reporting to the Director of Sales. Hours of work 8:30 a.m.-4:30 p.m.

What you’ll do:

  • Call new leads derived from lists, referrals and advertising programs
  • Creating opportunities through outbound calls and email
  • Use data, research and insights to recommend appropriate Valassis solution based on client’s needs
  • Identifying the decision-maker
  • Use email to correspond with leads to follow up and/or to confirm an appointment
  • Introduce sales professionals to the customer
  • Maintain accurate and up-to-date sales metrics on a daily basis
  • Achieve personal monthly lead quota
  • Co-ordinate Marketing Events
  • Assist with Sales & Marketing administrative tasks as required

Required Education, Skills and Qualifications

What you’ll bring to the table:

  • Bachelor’s degree preferably in the fields of Business, Marketing or Communications or equivalent combination of education and experience
  • Working knowledge of Microsoft Office and ability to learn new systems

What will make you stand out?

  • Minimum 1-3 years of telemarketing and/or inside sales experience
  • Proven track record of strong client relationships
  • Strong Social Media skills
  • Excellent written and verbal communication skills
  • Outstanding outbound phone sales skills
  • Must be awesome at opening doors and getting appointments from a cold start
  • Highly results driven with setting high goals and hitting them
  • Excellent interpersonal skills
  • Effective time management and organizational skills
  • Proficient in MS Office Suite and Excel
  • Experience working with Salesforce CRM is a plus

Company Profile

VALASSIS is North America’s leading marketing services company including newspaper-delivered promotions, direct mail, in-store marketing, Internet-delivered marketing and analytic services. In Canada we reach over 8 million households through newspaper distribution with our own RetailMeNot free standing insert. In addition, we offer integrated media and marketing solutions, which include hundreds of millions of printed and digital messages to consumers on behalf of our clients annually. Located in Toronto, Ontario we offer a team based environment, a comprehensive benefits package and the opportunity to grow with us.

Job Type: Full-time


  • telemarketing and/or inside sales: 1 year (Preferred)


  • Bachelor's Degree (Preferred)


  • English and French (Preferred)