Brand Manager - Shopper Marketing

Campbell Soup Company - Mississauga, ON (14 months ago)

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Imagine ...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

Do you have extensive progressive marketing experience (3-5 years minimum)?

Are you passionate about Shopper Marketing and Retail including eCommerce?

Do you want to contribute to growing one of Canada’s Top 50 Best Workplaces?

At Campbell Company of Canada, we believe that excellent people truly make a difference and together we aim for a legacy of accomplishment second to none. We've made a career of searching for the best, the brightest and the most promising professionals - at every level and in every specialty. Our employees move with purpose, lead with integrity and are passionate about quality and growth.

We have an exciting opportunity in Mississauga on our Marketing Team for a Brand Manager - Shopper Marketing reporting to the Director of Marketing. As a member of the Shopper Marketing Team, the primary focus of this role is to lead development of the overall Campbell Canada Shopper Marketing strategy and execution for your particular portfolio. Built on a strong partnership between Brand leads and Customers Teams, the Shopper Marketing Team creates breakthrough strategies and initiatives to deeply engage Shoppers with our brands. The successful candidate must be an exceptional leader with proven ability to work in multi-functional teams including customer facing opportunities. They must be driven by a deep understanding of our customer’s needs and shopper insights, with natural ability to leverage these needs and insights with Campbell brand strategies and specific Customer marketplace strategies.

IMPORTANT: The successful candidate should be open to career development through a Brand role in addition to continuing a career in shopper marketing. Flexibility to potentially move into brand for your next assignment will be required.

Key responsibilities of this role:
Sets Shopper Marketing direction and priorities aligned to brand, customer and overall communication strategies
Identify key opportunities to engage Shoppers leveraging deep knowledge of all shopper communication channels, including digital, social, and loyalty.
Provides leadership and drives shopper marketing initiatives in collaboration with Brand Managers and the Sales Organization.
Creates, sells and executes specific account annual shopper plans for lead customers to help deliver annual customer revenue targets drive brand strategies

The ideal candidate will possess the following qualifications and experience:

University Degree – preferred Business/Commerce
Minimum 3+ years of progressive marketing experience including shopper marketing experience
Retailer marketing and account management is an asset

Knowledge/Skills :
Progressive marketing experience (minimum 3-5 years)
An exceptional leader with ability to create direction while engaging multi-functional teams to deliver breakthrough business results
Marketing strategy expertise related to business grounded Objectives, Strategies & Measurable Goals
Ability to create strong, single-minded creative briefs, and turn those ideas in to meaningful building blocks for our business
Breakthrough communication track record: Brand & Portfolio Promotions, original and adapted advertising, media planning & PR
Proficient at working collaboratively with external agencies.
Strong customer/account management experience.
Strong project management skills.
Detailed understanding of principles on post analysis and ROI
Demonstrated ability to create timelines around complex planning calendars
Demonstrated ability to create and execute Shopper Marketing Strategy & Plans
Strong collaborator across key internal departments (Sales, Marketing, Insights)

Employee Life at Campbell:
At Campbell, we believe in empowering people by providing the tools and knowledge that they need to manage and balance their professional and personal lives. The benefit programs for employees at Campbell have been designed to support this philosophy. In addition to the core health insurance plans that we offer there are many extras including:

Company-Paid Pension Plan
Education Assistance Program
Children's Scholarship Programs
Reimbursement for Professional Fees
Best Doctors Membership
Vacation Purchase Program
On-site Fitness Center with a dedicated Fitness Consultant
Wellness Workshops
Newly renovated, bright building with many collaborative workspaces and skype-enabled conference rooms
Stocked coffee bar
Flexible Work

Employee Development at Campbell:
There are multiple facets to Campbell Company of Canada’s employee development program. We believe that every employee should have the opportunity to learn and grow to the maximum of his/her potential and that the best learning and development experiences are provided through challenges on-the-job. We encourage our employees to work with their managers to develop a learning and development plan. Together this will lead to helping our employees “do their best work every day”.

If you are interested in this opportunity, please submit your resume online at:

No telephone calls please. Only those candidates selected for an interview will be contacted.

Campbell... Real Food that Matters for Life’s Moments.

Where icon brands thrive.

People are valued.

And you can make a difference.

Campbell Company of Canada is an equal opportunity employer and will accommodate individuals with disabilities through each stage of the recruitment and selection process based on the Ontario Human Rights Code. Please advise us of any needs when your interview is booked and we will do our best to meet your needs.

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law.