Digital Marketing Strategist

Sprott Shaw College - Burnaby, BC (30+ days ago)

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Established in 1903, Sprott Shaw College is a private post-secondary institution with 16 government-designated campuses across British Columbia. We take great pride in educating and preparing our students for rewarding and relevant careers in Administration, Business, Trades & Design, Nursing & Healthcare, and Child, Family & Community Support.

Sprott Shaw College is the subsidiary company of CIBT Education Group, one of the fastest-growing companies in BC according to Business in Vancouver. As an organization, we cultivate professional growth and positive working environments for our employees, which fosters our values of Community, Diversity, Integrity, Quality, Respect, and Results-Oriented.

Reporting to the Director of Marketing (SSC) the Digital Marketing Strategist is responsible for maintaining a prominent on-line presences of Sprott Shaw College through digital marketing initiatives.

Responsibilities

Develop, monitor and optimize Google, Facebook and Instagram campaigns.
Develop landing pages for testing to increase conversion rates.
Manage and optimize ad banners through execution of ongoing A/B testing practice.
Execute onsite and offsite SEO strategy and recommendations.
Perform ongoing keyword research to identify content opportunities and in response to competitive dynamics and new product launches.
Collaboratively manage all Social Media channels for our International departments. Work with the domestic team to maintain and editorial calendar and social media strategy.
Work with the Marketing team to provide creative direction for banners and landing page assets.
Track and analyze key metrics and generate weekly reports on site conversions using our in-house CRM and Google Analytics.
Understand our target demographics, programs, campuses (and their regions) and our competitors.
Understand and maintain our Brand Guidelines and Brand Voice when developing creative assets.
Understanding of Web Hooks is an asset.
Stay abreast of new and emerging digital technologies and applications that could be of potential benefit to the company
Monitor and research the digital marketing strategies and communications of our competitors
Work with the Director of Marketing on other Marketing related projects as needed
Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing

Qualifications and Education

Degree/Diploma/Certificate in Digital Marketing and/or Marketing and/or Web Design
At least two years of related working experience
Experience with International Recruitment and/or International Marketing
Experience with WordPress Content Management System
Experience with Search Engine Optimization and Search Engine Marketing
Knowledge of the latest versions of industry standard design and publishing tools
Knowledge of Marketing, Communication and/or Public Relations
Demonstrated ability to establish and maintain effective working relationships with internal and external stakeholders

Due to the large amount of applications received, only those selected for an interview will be contacted. Please do not call the campus.

Please note that due to the volume of applications received, only those selected for an interview will be contacted. Please do not contact the campus directly.