Senior Marketing Operations Analyst

Stericycle - Oakville, ON (30+ days ago)

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Position Purpose:
The Sr Analyst, Marketing Operations is a key role within the Stericycle Go-to-market team, serving as the project manager of Stericycle's Marketing Operations function.
This role is responsible for leading the optimization of Stericycle’s marketing and commercial performance measurement efforts. The Sr Marketing Operations Analyst will own the project management of demand optimization across the funnel, including teleprospecting, prospect and lead management, funnel performance measurement, while working closely with Marketing and Sales leaders to drive people, processes and technology improvements. Key Job Activities:
Project manage Stericycle's marketing operations while working closely with leadership and integrated marketing leads to optimize Stericycle’s demand generation performance and recommend program improvements based on funnel performance
Optimize funnel performance measurement that will enable Commercial Marketing and Sales to address people, process and technology issues impacting sales funnel performance
Project manage cross functional initiatives focused on lead acquisition and optimization to drive impact across both inbound and outbound channels
Recommend Cost-to-acquire improvements throughout various stages of the inbound and outbound Marketing and sales cycle
Manage Stericycle’s Marketing and Commercial demand performance measurement model and reporting structure
Partner with integrated marketing leads develop effective lead management programs and own the optimization and measurement of those programs
Act as the subject matter expert on inbound lead routing, lead and opportunity management, and performance across the funnel
Bachelor’s degree in Marketing, Business Administration or Economics or other related field or the equivalent in related work experience
5+ years’ experience in a marketing role, preferably in a B2B services environment, with increasing responsibility
2+ years of project management experience with a proven ability to manage stakeholder relationships
2+ years marketing campaign and program development with a proven track record of driving revenue improvement across multiple business units
Working knowledge of Salesforce Sales Cloud and it’s suite of products and how to enable sales to work within those systems
Analytical thinker that isn’t afraid to work within spreadsheets
Excellent presentation and communication skills with the ability to communicate complex concepts in an effective and articulate manner
Prior experience working on a fast paced, high impact team Education: Certifications and/or Licenses: Disclaimer:
The above description is meant to provide a summary of the nature and level of work being performed; it should not be construed as an exhaustive list of all responsibilities, duties and requirements of the job or person. This document does not create an employment contract, implied or otherwise. Stericycle will consider requests for workplace accommodations for protected physical or mental limitations in accordance with its human resources policies and local laws.To the extent permissible under local law, and consistent with business necessity, Stericycle reserves the right to modify the content formally or informally, either verbally or in writing, at any time with or without advance notice.