Marketing Manager

YSS Cannabis Corp - Calgary, AB (30+ days ago)

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Marketing Manager

Description

The Marketing Manager is responsible for the overall marketing operations of the organization, overseeing the operations and planning of marketing campaigns by gradually achieving superior customer engagement and intimacy, website or page traffic and revenue and by strategically exploiting all aspects of the social media marketing roadmap. The marketing manager must be an effective manager in terms of both budgets and the creative process. Joining relevant conversations on behalf of the brand, promoting responsible use and “soft selling” the product by providing support to current and prospective customers. Nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

Responsibilities

  • Strong understanding of the Retail Cannabis Store Handbook Advertising Policies, The Cannabis Act and Regulation;
  • Develop, plan, implement new and manage existing marketing communications plans including strategies, goals, budgets and tactics;
  • Ensure the message is consistent across all social media mediums to brand the image correctly;
  • Experienced in advertising in many different types of media including radio, television, Internet, printed publications and others;
  • Establishing media and community relationships in all regions we operate in and creating unique marketing campaigns for each community based on demographics, location, local trends and behaviors;
  • Build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification;
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to act;
  • Set up and optimize company pages within each platform to increase the visibility of the company’s social content;
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices and then acting on the information;
  • Collaborate with other departments to manage reputation, identify key players and coordinate actions;
  • Create content and an experience that is so compelling that you transform them from “visitor” status into “customer” status;
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding the communication strategies surrounding them

Qualifications / Requirements

  • Qualified Cannabis Worker Certification & SellSafe Certification (AGLC) an asset
  • Proven working experience in Social Media Marketing or as a digital media specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstratable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO)
  • Knowledge of online marketing and a good understanding of major marketing channels
  • Positive attitude, attention to detail and customer oriented with good multitasking and organizational skills
  • Post-Secondary education in Communications, Marketing, Business, New Media or Public Relations
  • Solid experience with Social Media including blogs, Facebook, Twitter, LinkedIn, etc.
  • Proficient in Microsoft Office software (i.e., Word, Excel, Outlook)
  • Proficient in Adobe software (Photoshop, illustrator, InDesign, Premiere, etc.)
  • Excellent organizational skills
  • Strong interpersonal, verbal and written communication skills
  • Impeccable time management
  • Ability to work independently and with others
  • Self-driven
  • High level of ethics, values, integrity and trust

Job Types: Full-time, Permanent

Experience:

  • Marketing Strategy: 1 year (Preferred)
  • Digital Marketing: 2 years (Preferred)
  • Marketing: 3 years (Preferred)

Licence:

  • Qualified Cannabis Worker (Preferred)