Associate Marketing Manager, Wealth & Asset Management

Manulife - Toronto, ON (30+ days ago)

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Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.

Job Description

The Associate Manager, Institutional Marketing, will support the Canadian Wealth & Asset Management institutional business in delivering on its growth objectives by executing on the marketing strategies outlined in the annual marketing plan and transforming them into industry-leading marketing solutions.

With a strong emphasis on innovation and customer centricity, this B2B marketing role requires a strong ambitious spirit to enable the individual to own, develop, launch and scale innovative marketing campaigns; drive digitization and improve operational efficiencies to propel the Marketing transformation already underway. This individual will lead and develop outstanding customer experiences to elevate the Manulife brand, drive customer value and accelerate sales growth.

The Associate Marketing Manager’s mandate is to:
Oversee execution of marketing tactics, including digital executions and live events

Drive content development (including website content, videos, presentations, and brochures) focused on bringing the Manulife Investment Management value proposition to life

Collaborate with and support the Canadian institutional distribution team

Support development of a robust system of measuring marketing effectiveness

Employ strong project management discipline to drive marketing efficiency and effectiveness

Key Accountabilities

Marketing Campaign Planning & Execution

Develop integrated marketing plans for each campaign to meet the campaign’s brand awareness and consideration objectives.

Translate industry research and audience insights into actionable marketing strategies

Refine creative concepts in partnership with internal partners and external agencies, and ensure strong business alignment

Refine media strategy and ensure media plans align back to business and target audience

Socialize marketing plans with internal partners (digital, product, sales, leadership, legal and compliance) and external partners (agencies, translation, research companies, vendors)

Facilitate legal and compliance approvals and French adaptation through translation partners

Design and build of campaign microsites or landing pages through briefing and collaboration with internal digital partners.

Develop communications and materials to support the sales enablement process

Translate creative concepts across all media tactics and ensure marketing messages are customized for each channel

Execute on all production deliverables with hyper focus on accuracy, timeliness and process efficiency.

Ongoing and thorough measurement of all in-market media to optimize media spend.

Operational Efficiency

Support marketing modernization and transformation efforts by implementing processes that unlock efficiencies across the entire WAM Canada marketing organization.

Initiate, investigate, develop and roll-out marketing roles and responsibilities and seek efficient ways of eliminating or transitioning non-marketing work


Seek and implement innovative and automated processes to enable marketing to focus on high value functions.

Develop digital templates for sales communications to streamline and protect the Manulife brand.

Build and refine digital marketing capabilities that deliver an enhanced experience for and are more closely aligned with the needs of customers

Measurement & Analysis

Build a Marketing Dashboard that clearly demonstrates marketing value back to the business

Build discipline within the campaign execution process to measure media performance and to optimize media spend

Isolate and socialize saves from marketing automation and operational efficiency efforts.

Job Requirements (Education, Experience, Knowledge, Skills and Competencies):

3 to 5 combined years in a financial services marketing role

Developed relationship management skills

Project management background with the ability to deliver with accuracy and timeliness

Strong oral and written communication skills

Strong interpersonal skills that model corporate core values

Sound business insight, judgment and decision-making

Comfortable in both challenging technical and interpersonal environments

Strong negotiating skills

Self motivated

University / College graduate

High level of comfort with standard office software (Microsoft Office, Adobe Acrobat Pro)

Familiarity with Marketo, Salesforce, Domo, Jira and Box marketing and business enablement tools, or similar, an advantage

Knowledge of the institutional asset management business is a benefit

What we bring

A bold ambition and set of goals to drive transformation in our industry

A mission for “Decisions made easier. Lives made better.”

A leadership team dedicated to your growth and success

Our best. Every day.

If you are ready to unleash your potential, it’s time to start your career with Manulife/John Hancock.

About Manulife

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions. At the end of 2018, we had more than 34,000 employees, over 82,000 agents, and thousands of distribution partners, serving almost 28 million customers. As of June 30, 2019, we had over $1.1 trillion (US$877 billion) in assets under management and administration, and in the previous 12 months we made $29.4 billion in payments to our customers. Our principal operations in Asia, Canada and the United States are where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.

Manulife is an equal opportunity employer. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention and advancement and we administer all of our practices and programs based on qualification and performance and without discrimination on any protected ground. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will consult with applicants contacted to participate at any stage of the recruitment process who request any accommodation. Information received regarding the accommodation needs of applicants will be addressed confidentially.