DocuPet is a social enterprise and the foremost provider of outsourced pet licensing services in North America. Our mission is to provide a safe and happy home for every pet and we need the help of amazing people to achieve this goal. We are now seeking the services of an experienced marketer to expand the reach of our designer pet tag product and lost pet service both within the communities we serve and across North America.
We have developed the most comprehensive pet licensing program in the market as we aim to solve what our industry calls “the licensing gap” - the fact that just 13% of pet owners comply with mandatory registration laws even though licensing provides real value to pet owners and is a key funding source for local animal care and control.
DocuPet has offices in Syracuse, NY and Kingston, ON. This role may be conducted from either of those offices or from a home office if necessary or preferred.
Learn about our mission and services in this brief video: https://www.youtube.com/watch?v=AiZnw_b5i5w&feature=emb_logo
About the Role
Part marketing manager, part brand manager this proven professional will propel the growth of our designer pet tag line of products and related lost pet service. Focusing solely on our pet tag offering, this role will act as the chief marketing strategist, planner and implementer, devising products, programs and campaigns that drive brand adoption and real sales lift.
Only DocuPet allows pet licensees to choose from over 100 designer tag options and to know that each tag is supported with our free 24/7 HomeSafe™ Lost Pet Service. We donate a significant portion of the sale of each tag to our charitable animal shelter partners in each community. Now, more than ever, we need to grow this product line and use it to drive increased funding for our shelter partners, and propel our services into the hands of more communities in need of our help.
We are expanding very rapidly expecting to nearly double the number of customers on our system in 2020. The selected candidate will begin the role conducting nearly all of the marketing functions related to our designer tag product line, but over time be able to add supporting specialists and other team members to increase the capacity of the department.
What will our Designer Pet Tag Marketing Manager do? From planning to execution, analysis to relationship growth, this senior role will be responsible for:
To be successful in this role, the candidate must possess the following attributes and skills:
You are ideal for this role if:
Our Mission and Values
Each of us at DocuPet come to work each day to move our organization closer to its ultimate mission: to provide a safe and happy home for every pet. We take our core values very seriously knowing that we only work well with those who see the working world as we do.
Go Big - We aim to do big things. We don’t aim to impress ourselves, or those around us, we aim to be the very best anywhere. We accept all challengers and we intend to win.
Whatever It Takes - We finish whatever we start. No excuses. It often means a lot of work, but it’s worth it because we are the types who don’t rest until the job is done.
Inspire - Our people and our business inspire those around us. Each employee has a job to do, and they do it with excellence and grace. They bring joy to everyone they meet.
Believe - Each of us is responsible for selling ourselves, our projects, our outcomes and our efforts. We must be individually and collectively convicted in our actions. We sell our ideas, our services and our products at every opportunity.
Respect - We work as a team. We treat each other the way we expect to be treated. We listen to all opinions and voices taking time for those with quieter personalities and those who take time to collect and share their ideas are heard. We accept differing viewpoints and are an inclusive company.
Know Your Stuff
Candidates are asked to submit their resumes along with a well-crafted cover letter outlining their relevant experience. To support applications, candidates may wish to review the following:
Reference ID: MM-20-A
Job Type: Full-time
Salary: $60,000.00 to $80,000.00 /year