Digital Marketing Manager

Dalhousie University - Halifax, NS (30+ days ago)

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This is a provisional classification. Formal classification procedures will be initiated by the Compensation & Job Evaluation Unit in approximately six months.

About Dalhousie University

Dalhousie University is Atlantic Canada’s leading research-intensive university and a driver of the region’s intellectual, social and economic development. Located in the heart of Halifax, Nova Scotia, with an Agricultural Campus in Truro/Bible Hill, Dalhousie is a truly national and international university, with more than half of our 19,000 students coming from outside of the province. Our 6,000 faculty and staff foster a vibrant, purpose-driven community, that celebrated 200 years of academic excellence in 2018.

Job Summary

Reporting to the Associate Director of Digital Marketing Platforms, the Digital Marketing Manager is responsible for leading the development of editorial web content, developing and executing web content strategy (serving as a project manager when appropriate), overseeing and collaborating with stakeholders on digital media (i.e. video) marketing projects and social media marketing efforts. The Digital Marketing Manager is a valued member of a high-performing Communications, Marketing & Creative Services (CMC) team that is accountable, strategic, credible, customer-service focused and an integral member of the digital marketing team. The incumbent contributes to building strategic integrated communications across the university through relationship development and collaboration with university stakeholders and team members.

Key Responsibilities

  • Serve as the web marketing lead for university digital platforms (primarily dal.ca), providing strategic guidance to internal stakeholders related to web content authoring, accessibility, user experience, information architecture and web design best practices in conjunction with technical expertise from Information Technology Services, where applicable.
  • Demonstrate initiative and leadership in developing and editing relevant, meaningful and accessible content, including new content for various Dalhousie webpages/sites, to ensure the accuracy, relevance and broad appeal required to create productive and positive experiences for stakeholders and other site users, and to maintain and influence Dalhousie’s brand reputation working closely with staff, faculty, deans and CMC colleagues.
  • Develop and leverage a digital media (i.e. video, podcasts, etc.) strategy that is informed by and integrated with goals of the university’s digital marketing and communications strategy and its social media strategy. Advise, negotiate, influence and recommend – to ensure web content reflects brand guidelines – is accurate, relevant and would not be harmful to Dalhousie’s reputation.
  • Demonstrate strong, responsive and timely web content; build and maintain excellent relationships with stakeholders across the university, including faculty, staff and students
  • Evaluate emerging technologies/digital platforms and identify new opportunities that can be leveraged to extend the reach of the university’s mission and recruitment of students. Continuously improve the university’s digital media strategy by capturing and analyzing the appropriate media data/analytics and insights.
  • With the Social Media Manager and Associate Director of Brand & Recruitment Marketing, provide guidance and collaborate to create compelling, interesting and lively organic and paid campaigns that leverage Dalhousie’s brand personality. As necessary, create, generate, edit, publish and share content (original text, image and/or video) across various social platforms (i.e. Facebook, Twitter, Instagram) that builds meaningful connections, encourages community members to take action and is aligned with the university’s social media strategy.
Note

This vacancy resulted from internal movement in CMC, given key projects and existing ongoing priorities, the vacancy will filled. Temporary transfers of Dalhousie employees will be considered.

Applicants that previously registered for Dalhousie’s Talent Pathways program are encouraged to apply.

Some evening and weekend work may be required.

Qualifications

A post-secondary degree in a related discipline (i.e. technical, public relations, marketing or business) with at least five years of relevant experience (or equivalent combination of training and experience). Experience can include work for an organization, agency, and/or freelance assignments. A combination of formal education and direct work experience will be considered when assessing candidates’ qualifications. Demonstrable experience leading and managing SEO/SEM projects, marketing databases, email marketing, content management systems, social media marketing and/or display advertising campaigns.

Job Competencies

The successful candidate is expected to demonstrate proficiency in Dalhousie’s core and leadership competencies (https://www.dal.ca/dept/leaders.html), in particular:

  • Respect & Inclusion
  • Thinking and Acting Strategically
  • Relationship Building
  • Resource & Process Management
  • Accountability for Performance & Results
Additional Information

Dalhousie University supports a healthy and balanced lifestyle. Our total compensation package includes a defined benefit pension plan, health and dental plans, a health spending account, an employee and family assistance program and a tuition assistance program.

Application Consideration

Applications from university employees and external candidates are given concurrent consideration. Among short-listed candidates, university employees will be given special consideration.

We thank all applicants for their interest, however, only candidates selected for an interview will be contacted.

Diversity Statement

Dalhousie University is committed to fostering a collegial culture grounded in diversity and inclusiveness. The university encourages applications from Indigenous persons, persons with a disability, racially visible persons, women, persons of a minority sexual orientation and/or gender identity, and all candidates who would contribute to the diversity of our community. For more information, please visit www.dal.ca/hiringfordiversity.