Account Strategist (Marketing & Loyalty) - OpenRoad Auto Group

OpenRoad Auto Group - Richmond, BC (28 days ago)

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We believe in doing good for our customers and for ourselves. Whether it’s launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are at every turn with OpenRoad.

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing 20 automotive brands across 25 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today!

OpenRoad Auto Group is currently seeking to expand our team with a full-time Account Strategist in the Marketing Department at our Marketing Head Office in Richmond.

A Career at OpenRoad Means You’ll Enjoy:
Competitive Compensation Package & Group Health Benefits
Training & Development Support
Vehicle Purchase & Service Incentives
Opportunities for Career Advancement
Employee recognition & rewards
Fun & Supportive Culture

Your contribution:
Be part of OpenRoad’s Marketing Department, a full-service internal ad agency that serves the group’s dealerships and internal retail “clients”
Act as the account strategist and coordinator for various dealerships and business units, and work with management to deliver promotions and campaigns that meet business needs
Research and analyze data to help develop growth strategies and campaigns for dealership accounts
Working with the Marketing Manager, Loyalty & Retention Manager, Marketing Director and dealership General Managers, coordinate external and in-store events, including model launches, private sales, loyalty member events, and scheduling and supervision of street team staff
Working with a Creative Strategist and Digital Strategist, strategize, create, and implement campaigns to build leads and sales for assigned accounts
Coordinate production of event videos to support sales and awareness
Create and send e-mail and direct mail campaigns, ensuring content accuracy and pulling database lists to generate leads, increase awareness and support sales
Coordinate the contents of the company’s loyalty program newsletters and communications, working closely with the Content Marketing Specialist
Be an ambassador for loyalty and customer relationship projects across the group and actively promote and assist with execution at the stores
Support the Loyalty & Retention Manager with in-store training and answer incoming customer inquiries
Come up with advertising strategy and create radio scripts to support monthly sales campaigns, working closely with external media partners
Working with our media buyer, digital buying team and creative services team, ensure that ads are properly scheduled, and production deadlines are met
Assist with executing group brand strategy projects, ensuring compliance and good understanding at the store level
Manage budgets, process invoices, and uphold company and department policies, practices and systems
Provide additional coordination and marketing support as required
This position will be expected to perform other duties as assigned by management

What it takes to be part of our dynamic team:
2+ years of experience in a marketing role or as an advertising account executive, or equivalent, in a fast-paced industry
Degree, diploma or equivalent experience in marketing, business, or communications
Proven success in online marketing, blogging, guerrilla marketing, event coordination, co-promotions, customer relationship, and business/sponsorship partnerships
Willingness to work potentially long hours at various times of the day for customer events and sponsorship activations, including weeknights and weekends
Strong attention to detail, with excellent time management skills and ability to work with pressing deadlines
Experience in overall project management with a creative mind
Responsible individual with a mandatory valid BC Class 5 driver’s license and a clean driving record
Experience in luxury and mainstream brands preferred
Fluency in multiple languages is a strong asset (specifically Mandarin, Hindi, Punjabi)
Passion for cars and knowledge of automotive industry is a significant bonus

Internal Candidates MUST apply by filling out the Internal Endorsement Form on the Intranet. Failure to complete the form will cause a delay in your application.

We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.


We thank all those that have applied. Only those considered for the position will be contacted.