Regular Full Time Senior Communications Specialist

Brant Community Healthcare System - Brantford, ON (30+ days ago)

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Opening Date: February 5, 2020

Closing Date: February 21, 2020

Position Summary:
Reporting to the Chief Quality, Strategy, Risk & Communications Officer, the Senior Communications Specialist plays a key role in both the breadth and depth of the communications activities for both sites of the Brant Community Healthcare System. The Senior Communications Specialist is responsible for internal and external hospital communication releases, media relations and fielding media requests, as well as planning and coordinating community relations activities. The non-stop communication demands of the BCHS requires this employee deliver effective and timely communication programs in a fast-paced environment.

Primary Responsibilities:
Oversee the planning and development of corporate communications projects.
Provide communications counsel to hospital departments on communications materials and branding guidelines.
Assist in writing speaking remarks for the Senior Leadership Team; memos, key messages; creative briefs, presentations, writing for the annual report; copy for various marketing pieces and other writing for internal/external publications as they arise.
Meet with various internal stakeholders for information regarding communications needs, write press releases, media advisories, news stories, articles, backgrounders, key messages, and other media documents.
Respond to media inquiries, identify experts, escort media onsite, and manage story follow-up.
Develop strategic communications plans with an assortment of communications vehicles that align with the goals of communications plans, such as memos, e-mails, advertisements, web content, social media messaging, news releases, etc.
Develop and oversee a corporate social media strategy that aligns with BCHS’s strategic vision, and promotes and enhances the organization’s brand.
Collaborate with community partners to develop yearly communication (promotional/awareness) plans. Plan and execute events, as well as aid with the events of other stakeholders throughout BCHS.
Plan and execute crisis communications planning, including outbreaks, issues management, reputation management.
Develop and maintain templates, policies, tracking/monitoring, metrics etc. for communication planning.
Trains staff on using intranet, social media and other digital platforms.
Trains leadership and staff on speaking with the media and related media relations activities.
Responsible for updating the BCHS website (webmaster) and helps to develop content for the BCHS Intranet.
Develops messaging and monitors social media (Twitter, Facebook, LinkedIn, and Instagram) for various initiatives or issues.
Develop messaging for digital and audio message channels (i.e. entrance speakers, hospital televisions, etc.)
Participate in focus groups, community events and other engagement initiatives.
Arrange print, television, web and radio advertisements.
Is a key member (contributor) to various task forces that are created e.g., accreditation, way finding, signage, mission/vision/values, etc.
Track and evaluate effectiveness of communication initiatives, as well as lessons learned.
Write and edit columns, articles, correspondence, online content, social media content, etc.
Edit and provide suggestions, and/or develop and issue communications (i.e. emails, memos, etc.) for a variety of internal and external stakeholders (separate from communications planning activities).

Bachelor’s Degree in Journalism, Communications, Marketing or a related field is required. A Master’s in a related field is considered an asset.
College diploma/post-graduate certificate in communications/public relations or web development/production considered an asset.
A minimum 5 years of recent and related experience is required, experience working in a healthcare setting is required. Consideration will be given to candidates with deemed equivalency in education and experience.
Strong Adobe Acrobat, and Adobe InDesign skills for design and layout of content.
In-depth knowledge of Windows, Microsoft Office (Word, Excel, PowerPoint).
Working knowledge of HTML.
Excellent strategic writing skills and copy experience.
Exceptional verbal and written communication skills.
Familiarity with editing, journalism, publishing terms, printing processes.
Knowledge of design techniques, media production, and print production processes.
Conversant and able to configure all types of image files and video files.
Demonstrated ability to prioritize workload and function in a changing and sometimes demanding work environment.
Strong interpersonal skills.
Ability to work well at all levels of an organization and interact confidently with Senior Leadership.
Able to work independently, make timely decisions and drive solutions forward under pressure.
Proven problem-solving skills and the ability to think strategically and implement solutions.
Schedule flexibility and ability to commit to last-minute requests and after-hours deadlines.

Primary Responsibilities also include:
Safety (patient, worker & workplace) is a BCHS Corporate Priority. The successful applicant will demonstrate good stewardship in the identification, reporting and mitigation of unsafe acts or conditions.

To submit your application, please forward your cover letter and resume to

The Brant Community Healthcare System (BCHS) is an equal opportunity employer. The BCHS is committed to employment equity and diversity in the workplace, and welcomes applications from women, members of racialized groups/visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. In order to ensure equal opportunities during the recruitment and selection process, the BCHS provides accommodation for applicants with disabilities upon request.