Marketing Manager, Commercial Segment

Ceridian - Winnipeg, MB (30+ days ago)

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Do you thrive in an innovative and exciting environment that’s continuously evolving? Ceridian is looking for fun, intelligent, team oriented people who believe in our values: Customer Focus, Transparency, Diligence, Optimism, and Agility. Our workplace culture provides empowering programs for career growth and offers diversity and inclusion groups to support every person’s career journey. Ceridian employees have declared Ceridian a Great Place to Work® in 2019, a Glassdoor Best Places to Work in 2019, and one of Canada’s Top 100 Employers for the 16th consecutive year!
Find out why Ceridian is such a great place to work.

This position can be located at any of our Canadian offices or Virtual in Canada. About the Position:
We’re looking for a Marketing Manager- Commercial Segment to help drive strategy, development, and execution of innovative, buyer-focused programs and campaigns to drive leads, pipeline, and revenue growth in the North American Commercial segment. As a key member of the marketing team, the Marketing Manager will own the funnel including strategy, planning, and execution of marketing initiatives to drive demand. This will require the individual to have strong relationship building skills to foster the necessary collaboration with sales, product marketing, and other stakeholders to achieve overall success in the market segment and a creative approach to reaching and engaging prospective customers.
The successful candidate will have 5+ years of experience managing multi-channel, B2B marketing programs, and will have solid experience working in close collaboration with sales.

Responsibilities:
Define the end-to-end Commercial segment marketing strategy
Develop comprehensive integrated marketing plans to increase awareness, accelerate the sales cycle, and increase sales across multiple channels, in support of segment’s sales priorities and revenue goals
Design a segmentation strategy that creates specialized experiences based on sales cycle stage, persona, vertical, and/or propensity to buy
Build strong working relationships with sales teams to understand segment priorities and goals
Establish and track metrics to optimize program effectiveness, lead performance, pipeline generation, etc.
Enable sales force with audience insights, campaign strategy, and specific collateral to effectively support the go-to-market strategy
Manage the segment marketing budget and associated operational activities
Cultivate and share segment insights with relevant teams Qualifications:
6+ years of experience managing multi-channel, B2B marketing programs. Must have hands on experience building integrated marketing plans and managing marketing campaigns and tactics to completion
Prior big company experience working within the SaaS industry highly preferred
Previous experience collaborating with highly driven sales teams as demonstrated through a solid understanding of sales cycles and sales tool development.
Knowledge of Salesforce.com and marketing automation systems
Experience in account-based and executive-level targeting tactics
Strong project management, analytical and collaborative skills
A self-starter that can work within a matrixed marketing environment
Creative thinker that can adapt to new marketing strategies and tactics
Superior verbal and written communication skills, and must have superb presentation skills

Ceridian combines the excitement of a startup environment, with the growth opportunities of a large organization. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We provide our employees with comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced lifestyle to achieve personal and professional success.
Ceridian is fueled by the diversity of our talented employees. We are an equal opportunity employer and embrace all individuals and what makes them unique. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity, disability, national origin, race, sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We enthusiastically encourage all individuals to apply for positions that fit their passions. Come join our inclusive team and start collaborating with us on award winning projects!
We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.