Product Marketing Strategist

SherWeb - Greater Montreal Area, QC (6 months ago)

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Position: Full-time, permanent.
Start date: As soon as possible.

Here's what we do and why we do it.

Simply put, we will work together to simplify businesses' IT with cloud technology so they can focus on what really matters, making people’s lives better. Discover how we do that here: www.sherweb.com/about/

Here's how you will contribute to the success of the company.

Our team goal is to provide business people with the tools they need to help their clients work better. You will contribute to this goal by helping to create and implement a B2B marketing strategy to promote Sherweb’s direct clients. Succeeding in this role involves contributing to the organization and execution of marketing initiatives along with managing communications with the sales and product teams. To do this, you will collaborate directly with the Product Marketing Managers.

Here's what your day-to-day will look like in this role.

Participate in the development and execution of marketing strategies for Sherweb’s partner network (B2B);
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.;
Assure objectives are met concerning the Lead Generation campaign in line with the determined budget;
Participate in the elaboration and implementation of the marketing plan established for each product, particularly those related to the website, blog, social media, SEO, trade fairs, email campaigns, etc.;
Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies;
Collaborate with sales to gather market data to find answers about consumer requirements, habits, and trends;
Create sales and marketing tools.

Here's what you need to have and master to get the job.
If you have at least half, you have a great chance to receive a call from us.

Minimum of 3 years’ experience in a similar role;
University diploma in marketing or e-commerce or any other related field;
Great understanding of digital media;
Strong organization and prioritization skills;
Bilingual; French and English, oral and written;
Excellent oral and written communication skills;
Capable to synthesize results of complex campaigns into easy-to-understand concepts;
Ability to work well in a fast-paced, collaborative environment.

If you have these skills, you will fit right in with us.

Communication skills – Why? Because you will be expected to explain and vulgarize concepts by adapting the style and content of your messages to your audience (whether it’s internal client, external clients or your teammates).
Organization and resourcefulness – Why? Because we don’t believe in micromanagement. You will need to figure out solutions on your own by using your skills, your knowledge and any relevant information you can get your hands on.
Problem-solving skills – Why? Because when you will face a problem, you will first analyze the information before identifying the possible causes. You will then explore and implement the most efficient and logical solutions.
Adaptability – Why? Because our industry evolves constantly. You will have to adjust your thinking and methods to better suit new or unplanned situations (whether it’s for your daily tasks or your work environment).

Here's what you can expect from us.

We believe professional success is based on one's ability to build genuine relationships, to showcase her/his talent at every opportunity and to be a lifelong learner. If you share this vision, you will be pleased to find among us highly experienced professionals who will be happy to mentor or coach you. We will invest in your development. We will also provide you with the compensation and the opportunities that will help you make your aspirations a reality. So, if you have a head full of ideas and a soul full of hopes, here the floor is yours.

This is our team philosophy.

Marketing is our art and science. What unites our team is the sense of purpose we get from sharing our knowledge with business people so they can realize their business purpose. That's who we are, not just what we do. If you share this philosophy, you might just be one of us. Send us your resume to tell us your story.
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