Regional Sales Manager – British Columbia

Sundial Growers - Vancouver, BC (30+ days ago)

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Sundial is a licensed cannabis producer based in Alberta. We use exacting standards, strict controls and proprietary genetics to cultivate consistent cannabis products for modern cannabis consumers. Our Rocky View and Olds facilities are already producing. Our facility in Olds is expected to complete the final construction phases in late 2019. When completed, it will be one of the largest cannabis growing operations in Canada. Sundial has assembled a diverse leadership team with a proven track record. Our brand is refreshing, well targeted and poised to capture market share among both medical and recreational cannabis consumers.

Reporting to the Director, Recreational Sales, the Regional Sales Manager manages the sales team in achieving Sundial’s sales targets, active community engagement and finding opportunities to create brand awareness.


  • Lead the Provincial Sales Team’s objectives with Sundial’s business objectives and ensure sales strategy development, forecasting, sales resource planning, and budgeting is aligned with Sundials Heal, Help, Play values
  • Create brand and consumer awareness through community engagement opportunities
  • Manage Key accounts and Crown corporations within the Province
  • Build relationships with the key stakeholders to create sales growth and customer education
  • Oversee business development within the province to asses all opportunities and create a strategic sales strategy
  • Assess sponsorship and event opportunities to help drive brand promotion within the confined regulations
  • Achieve revenue, market share and profit objectives as well as other key financial metrics and sales specific performance indicators
  • Responsible for managing and delegating specific KPIs such as;
  • Volume and Share targets
  • Distribution - according to assigned core assortments
  • Placement of product within assigned acceptable positions
  • Price accuracy and communication guidelines
  • Ensuring Product quality standards are met * Be compliant to approved outlet route plans and call frequency requirements
  • Accountable for establishing and delivering against sales budgets across salaries & benefits, travel & expenses, and trade spend
  • Work in coordination with the Creative and Marketing team and effectively execute marketing programs, strategies and events
  • Create geographical locations for the managers for effective route management

Education and Experience:

  • 5-8 years’ experience leading and growing a successful sales team
  • Previous success in growing brand awareness, within a Province
  • Proven track record in team management with the positive results versus KPIs
  • Must have reliable transportation
  • Class 5 Driver’s License with no major infractions
  • Experience in Fast Moving Consumer Goods (FMCG) or similar industry is an asset
  • Excellent written and verbal communication skills
  • Solid team player who promotes a culture of professionalism, integrity, quality and teamwork
  • Demonstrated ability to lead and influence the thinking and actions of others
  • Ability to prioritize workload in a fast-paced environment
  • Strong analytical and problem-solving skills

All applications will be reviewed and considered, however only shortlisted and qualified candidates will be contacted.

Job Types: Full-time, Permanent