MARKETING MANAGER

Generis Group - Toronto, ON (14 months ago)

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The Marketing Manager will be responsible for the daily management of the Marketing department alongside the Snr Director, Marketing & Operational Excellence. Reporting directly to the Snr Director, the Marketing Manager will ensure that the delegate and sponsorship marketing team exceeds the marketing targets and delivers an elevated value offering,
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www.generisgp.com
Instagram: @generisgroup
Twitter: @generisgp
Overview
The Marketing Manager will drive revenue growth by improving processes and developing strategies in:

Email database and campaign management
New business acquisition
Past client re-engagement
Upsell campaigns
Stakeholder engagement
Social media campaigns
The Marketing 365 initiative
Content generation
Analytics and reporting

Key Responsibilities

Maintain a holistic understanding of all active campaigns in the current cycle and ensure delegate and sponsorship targets are met across the department
Inspire, motivate and guide all members of the Marketing department
Work with the Snr Director to identify inter-departmental opportunities for improvements in marketing outreach and sales acquisition
Champion brand guidelines and ensure all external channels and communications are in-line with the brand tone, appearance etc.
Work with the Marketing and Production team to more effectively generate and utilize content
Champion continuous improvements and marketing innovations
Develop sustainable, scalable process improvements within the marketing team and ensure the documentation and continued implementation of these processes
Measure, analyze and report on marketing initiatives to the Snr Director and VP of Sales
Drive the development of social campaigns, channels and engagement strategies
Work with the Marketing team to generate deliverables to help drive new leads and the conversion of leads already in the funnel
Ensure the successful delivery of the Marketing 365 initiative
Liaise with the Snr Director and the VP of sales to ensure that the marketing outreach efforts are in-line with sales expectations
Work with the HR and Recruitment team to effectively communicate the Generis vision and brand both externally and internally
Provide training and participate in interviews
Provide support for other marketing and operations initiatives as necessary

The ideal candidate will have:
4+ years experience in digital marketing
Experience managing people
Ambition and a desire to grow within a company
Demonstrated skills driving statistically significant results and exceeding targets
Email marketing wizardry
A depthful understanding of social media, content and SEO strategies
A positive and solutions oriented attitude
The ability to work well autonomously and with a team
Strong research and comprehension skills
Strong verbal and written communication skills
The ability to work in a fast-paced environment and manage multiple ongoing projects
Technical writing skills and the ability to edit and proofread content for B2B audiences
A desire to learn about new industries and businesses
An aesthetic eye (the ability to generate visual content will be considered an asset)

Working with Generis
Generis is a people focused business that understands the importance of our product, clients and most importantly our people. Our focus is to build a business that grows with its people and ultimately provides a long term, fulfilling career for our staff.
The Package

Competitive base salary, plus bonus
Benefits after 3 months
Corporate discount for Goodlife gym membership and flexible lunch hour
Incentives and opportunity for travel
End-of-month work socials with lots of foosball, pizza, snacks, and drinks in addition to our Summer and Winter annual parties
Quarterly Operations team-building outings (ie. paint night, mixology class, axe throwing, etc.)
10 days’ vacation + 5 personal days, plus the entire office gets a bonus week off at the end of the year!

Working hours: Normal business hours are 8.30 a.m. to 5:00 p.m., Monday to Thursday, and 8.30 a.m. to 4:30 p.m. on Friday, with a lunch break for one hour between 12:30 p.m. and 1:30 p.m.
Office Location: The Generis office is located in Downtown Toronto (Richmond & Bathurst).
About Generis
We provide a platform uniquely designed for executives and professionals to connect. Our commitment to delivering world-class content and connecting business ideas with relationship opportunities is the Generis experience.
Please take the time to review the opportunity that is best for you and send your resume to careers@generisgp.com.