Media Planner

Initiative - Toronto, ON (30+ days ago)

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In order to maintain a culture that promotes creativity and brilliant work, Initiative thrives on four key principles: being Fearless, Brilliant, Dynamic and Seamless. By truly living and working in a completely FBDS manner, we are able to deliver phenomenal business results while embodying the age-old saying, “work hard, play hard.” Our goal at Initiative is to ensure that you are doing the best work of your career - connected to our brand and our clients, while also feeling rewarded and fulfilled when you leave work each day.

Initiative looks for talent who embody our four core values - FBDS. These individuals can find and remove barriers, able to present the best option confidently.

We are currently recruiting for a Media Planner.

Position Summary:

The role of a Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.


  • Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
  • Maintain the media plan and regularly evaluate the campaign performance.
  • Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
  • Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
  • Initiate and coordinate the media buying process in order to deliver exceptional results.
  • Oversee the administration and maintenance of the media plan.
  • Responsible for accurate and timely client finance reports and budget control reports (BCRs).
  • Ensure client budgets are managed and on track.
  • Support the creation of campaign post reports.
  • Source and evaluate proposals from media partners as required.
  • Assist with document creation: presentations, visual summaries, schedules and reports.
  • Prepare media POVs/evaluations.
  • Remain up to date with latest updates from major media partners.
  • Continue to proactively develop knowledge of the media landscape.


  • Post-secondary education - University graduate and/or advertising/marketing College degree preferred.
  • Minimum one (1) year of experience in integrated media planning.
  • Experience within an integrated advertising agency an asset.
  • Driven desire to develop and excel in a media career.
  • Client service oriented.
  • Strong learning agility, with a passion for continuous development.
  • Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.

Job Type: Full-time


  • Media Planning: 1 year (Required)


  • English (Preferred)