Category Manager, Packaged Breads & Rolls and Alternatives

Weston Foods - Etobicoke, ON (30+ days ago)

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Job Address:
1425 The Queensway, Etobicoke, Ontario, M8Z 1T3

Weston Foods is a leading North American bakery company with a specialized focus in breads and rolls, donuts, pies, cakes, alternatives breads, and cookies. We bake our products in more than 40 bakeries across Canada and the USA, conducting our business with integrity, contributing to our communities, and fostering a respectful culture. We are building a culture of success, and it depends on our people striving for greatness and having the courage and commitment to win every day.

The strength of our bakery portfolio is balanced across our nine categories – ISB, Artisan, Cakes, Donuts, Pies, Packaged Bread & Rolls, Biscuit, Cones & Wafers, and Alternatives - represent unique business challenges and opportunities as the shopping and consumption behaviors of our consumers continues to evolve. On-trend in grocery, we’re poised to make a major impact on the future of bakery in North America.

Our Category Managers are intimately involved in the development and execution of long-term category strategies across our portfolio, evaluating the category as a whole, filling the innovation and renovation pipeline, and delivering both topline and bottom line growth ambitions with the conviction of a business builder and the finesse and creativity of a marketer.

For someone with a growth mindset, eagerness to win, and excellent project and general management skills, this role presents an opportunity to shape the future at a leading bakery company in North America.

Core Accountabilities:
Leadership: be the “go-to” expert on the category, developing strong partnerships across internal cross-functional stakeholders to influence the strategic direction of the Category.
Portfolio Management: manage our product portfolios across North America in both Food Service and Retail, identifying areas for growth and productivity.
Drive brand strategies, performance & equity : partner with Brand Manager to develop growth driving strategies & execute ideas across all media mix (TV, Social, Digital, OOH, In-store). This role manages 7 well-known Masterbrands: Wonder, D’Italiano, County Harvest, Gadoua, Casa Mendosa, Rubschlager, Dave’s Killer Bread.
Innovation Pipeline : develop a robust 3 year innovation pipeline for your category, leveraging consumer insights, category & competitive trends and identifying white space opportunities to win both in Retail and Foodservice.
Capacity & Capital Planning: work closely with the Category Director and Operations partners to manage capacity of our assets and influence long term capital projects in order to reach our growth ambition.
P&L Management: responsible for delivering all aspects of the P&L, from generating topline growth, to working cross functionally to define and execute margin enhancement opportunities within our product portfolio, bakeries, and supply chain to drive long term profitability.
Project management: lead the cross functional commercialization of product launches and renovations from concept ideation & product development to in market execution.

Must have:
5+ years Category/Marketing Management experience in CPG
Undergraduate degree
Previous experience in brand management is preferred
Demonstrated drive for results and superior execution
Thought leadership and desire to shape a growing category
Strong analytical, presentation and project management skills
Strong Financial acumen, proven ability to understand P&Ls and drive profitability
Strong interpersonal skills, able to collaborate with other departments as well as work independently
Ability to influence without authority
Resiliency to deal with ambiguity and lead through change
A love of baked goods and food is a big bonus, and frankly, pretty key: we love what we do and want colleagues who feel the same way!

Weston is committed to fostering a work environment with strong core values that support diversity through various policies, programs and activities that encourage sensitivity and accommodations. Weston offers employment regardless of race, colour, gender, national origin, religion, age, disability, or sexual orientation. Diversity is integral to our success as an organization and we will use diversity as a model to help identify and develop the best talent, create effective teams, and achieve overall excellence. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Weston s'engage à promouvoir un environnement de travail avec des valeurs fortes qui favorisent la diversité à travers divers politiques, programmes et activités qui encouragent la sensibilité et les accommodements. Weston offre du travail sans égard à l’ethnie, la couleur de la peau, le sexe, l’origine, la religion, l’âge, le handicap ou l’orientation sexuelle. La diversité est une partie intégrante de notre succès en tant qu’entreprise et nous allons utiliser la diversité comme modèle pour aider à identifier et à développer les meilleurs talents, pour créer des équipes efficaces et pour atteindre une excellence globale. En outre, nous croyons que la conformité aux lois consiste à faire ce qu'il faut. Le respect de la loi fait partie de notre Code de conduite; il renforce ce que nos clients et nos parties prenantes attendent de nous.

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