Social Media and Digital Marketing Coordinator

Gusto Worldwide Media - Ottawa, ON (4 months ago)

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Social Media and Digital Marketing Coordinator

Gusto Worldwide Media is the world’s leading producer of native 4k food and cooking content, available for both television and digital platforms. We are currently hiring a Social Media and Digital Marketing Coordinator to join our busy Ottawa Headquarters.

The Social Media and Digital Marketing Coordinator’s role is to support the marketing team with social media and digital marketing deliverables and branding initiatives.

Key Duties and Responsibilities:

  • Develop and execute a strategy to maximize monetization of website and social media platforms
  • Create social media posts for a variety of platforms including Facebook, Instagram, YouTube
  • Prepare and schedule daily social media posts, upload videos to YouTube using Gusto’s existing digital assets
  • Prepare social media assets for optimal performance (e.g., cropping photos to size requirements, creating eye-catching thumbnails)
  • Research relevant hashtags to help drive traffic to Gusto’s Instagram account
  • Research and stay up-to-date on the latest social media trends
  • Maintain a list of prominent food and lifestyle bloggers for social media outreach
  • Lead the development of social media ad campaigns and contest campaigns
  • Maintain a consistent content refresh of Gusto’s consumer-facing and business-to-business websites
  • Create digital assets to support our linear and OTT platform partners
  • Design e-marketing images for sales
  • Maintain and update a comprehensive email list in Constant Contact
  • Administrative and office support tasks as required

Qualifications:

  • Post-Secondary education in Marketing, Communications, Digital Media, and/or Social Media
  • Deep knowledge of social media platforms, particularly Facebook, Instagram, YouTube
  • Strong communication and organizational skills
  • Experience working with Adobe Creative Suite, specifically InDesign and Photoshop
  • Experience with email marketing (Mailchimp, Constant Contact)
  • Experience working with Microsoft Office
  • High attention to detail
  • Ability to prioritize in a dynamic working environment
  • Knowledge of and passion for food and cooking

Job Types: Full-time, Permanent