Digital Marketing Specialist

The Web Advisors - Vernon, BC (30+ days ago)

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Job Description

We are seeking an experienced digital marketing expert, driven to develop innovative and performance oriented campaigns using the latest marketing technologies. This job is perfect for a marketing specialist who possesses a deep understanding of tactical marketing implementations across all mediums and is a data hound that can sniff out opportunities through detailed campaign analysis. We love showcasing our talents and you must be willing to share your expertise with our team and our clients.

Responsibilities

This role will be focused on, but not be limited to, the following in support of servicing our clients:

  • Develop, implement, track, manage, and optimize digital advertising campaigns using a variety of platforms including Google Ads, Facebook Ads, DV360, LinkedIn, Twitter.
  • Collaboration with content teams to coordinate and align ad campaigns with editorial objectives.
  • Proactively make strategic campaign recommendations to improve performance
  • Update website content and tracking using a variety of Content Management Systems and tools.
  • Prepare and/or supplement reports with detailed analysis and insights on campaign performance
  • Utilize reporting tools to monitor, analyze and meet campaign and client Key Performance Indicators
  • Coordinate all digital assets (i.e. copy, text, imagery, branding elements)
  • Continuously research industry trends, best practices, and emerging technologies
  • Perform SEO audits and implementations

Requirements

To be considered for this role you must possess the following:

  • University degree or college diploma in Marketing, Web Development, Web Design or related discipline and/or
  • Minimum 2 years of professional experience in an active marketing role, with key responsibilities including digital marketing, landing page design, analytics, and analysis,
  • Experience in building and managing search, display & video campaigns across multiple platforms
  • Experience in applying web-based analytics, trends, and technologies to marketing objectives and campaigns.
  • Knowledge and extensive experience with, industry reporting tools, SEO implementation, paid search, display, video and social platforms, and email marketing
  • Detailed understanding and implementation experience with Google Tag Manager
  • Detailed understanding and experience in building, managing and utilizing custom audiences.
  • Experience in developing and presenting plans/ideas to management and groups of stakeholders
  • Excellent verbal, written and presentation skills, that accompany your well-developed analytical and interpersonal skills

It Would Be Awesome If You:

  • Have Google Ads (Google Partners) and/or Facebook Blueprint certifications
  • Have managed DV360 campaigns
  • Have previous agency experience
  • Teach us something new about online marketing

Job Type: Full-time

Experience:

  • Search Engine Marketing: 3 years (Required)

Location:

  • Vernon, BC (Required)

Language:

  • English (Required)