A Sustainable, Forward Thinking Protein Company
Maple Leaf Foods is a leading meat and plant-based protein company, employing over 11,500 people and publicly traded on the Toronto Stock Exchange. We are proud of our roots, which trace back well over 100 years, but our vision and purpose are decidedly forward looking. As we pursue our vision to become the most sustainable protein company on earth, we are committed to creating shared value – creative business value through addressing some of the world’s most critical social and environmental challenges. Our goal is to build a more sustainable food system, which provides nutritious affordable food, operates within planetary limits, cares for animals responsibly, and meaningfully engages with our communities to advance a more just society. We are advancing bold changes within Maple Leaf and more broadly within society to pursue our vision. We deeply believe this is the sustainable path to growth.
Our job is to make great food
Maple Leaf Foods embraces a strong values-based culture, where our people are deeply engaged in work that is purposeful, fast-paced and challenging. We cultivate an open, non-bureaucratic and inclusive workplace that fosters safety and transparency, along with individual leadership and accountability. Each Maple Leaf team member has a voice and plays an active role in helping all of us achieve our goals with passion and discipline. We support one another to grow professionally, to learn new skills and to take on challenging experiences in the spirit of continuous improvement.
Raise the Good in Food
We have united behind a shared purpose – to Raise the Good in Food. This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients; investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where all talent thrives; becoming a leader in animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security.
Our Leadership Values
Six core values guide us in everything that we do.
Do what’s right
Deliver winning results
Build collaborative teams
Get things done in a fact-based, disciplined way
Learn and grow, inwardly and outwardly
Dare to be transparent, passionate and humble
Category Sales Development Manager
The Category Sales Development Manager (CSD) is the Category Expert within our Customer Teams and the Sales Expert within the Brand Marketing Team. The Category Sales Development Manager is responsible to lead the development of category trade strategies across channels and to direct the implementation of category/brand plans including:
Developing annual category trade strategies to support annual marketing plan.
Creating category stories to support the execution of the 4P (Price, Product, Place, Promotion) Trade Strategy within the customers and channels.
Assessing the category and analyzing opportunities for development of the MLF Share at the category/channel level.
Assessing the category for potential evolution opportunities at the category/channel.
Ensuring clear interface between Marketing and Sales and facilitating the planning process
Providing category expertise to the respective Marketing, Customer, and Field Sales Team.
The position requires a highly motivated individual to provide top quality, value added analysis, insight and leadership. The successful candidate must have exceptional analytical and interpersonal skills coupled with excellent sales skills and a strong ability to create and sell in our category growth platforms. The successful applicant will have past experience in both Marketing and Sales. Some travel may be required.
A snap shot of some of the exciting things you will lead and do:
Supports the Customer Team as required with customer facing meetings around category specific business planning, innovation and top to top presentations.
Supports the Marketing teams with the achievement of the GP Target and who supports CBT with gap closing initiatives against the Kilo Targets. The CSD provides input early on to Marketing and Sales on the realities of initiatives, and is responsible for anticipating and predicting future volume and GP performance to determine if financial gaps Vs. budget exist. The CSD leads the development of Gap Closing Initiatives.
Develops category trade plans and leads the execution of sales tactics (plays) that deliver both the Sales (CAP Plan) and Marketing (Brand/Marketing) plans. This requires the development of clear trade plans grounded in the 4 P’s (Pricing, Product, Placement and Promotion).
Creates and Leads the Integrated Category Planning Process between Sales (CBT) and Marketing
Responsible for staying current with industry best practices and emerging best practices.
Responsible to lead the Quarterly Sales/Marketing Alignment Process (Playbook).
Leads the development of best in-class Innovation Trade Strategy
Supports the Customer Sales Team (CBT) in the development of category driven product launches, working with Marketing to ensure plans are embedded within Marketing while supporting the development of the selling stories leveraging the support of Marketing and Customer Insights.
Delivers Annual Trade Category Plans (Assortment, Pricing, Promotion, Merchandising)
Delivers annual/quarterly channel category reviews to Marketing and Customer Business Teams
Supports organization to deliver the category budgets in GP/Kilo
Ensures best in class execution of the Trade Category Strategies within Customer Business Plans
What we have to offer you:
Be part of a company with an inspiring and unique vision, with a deep commitment to sustainability and expanding its leadership in sustainable protein across North America
Professional and career development opportunities, supported by our commitment to talent development through our partnership with the Ivey School of Business.
Competitive Health and Wellness benefits that start on your first day of employment
Defined Contribution Pension Plan
Commitment to Learning – courses, resources and tools provided to all employees
Employee Assistance Program
What you will bring:
Post-secondary degree required
Previous Category Development, Marketing and/or Sales experience required
4-6 years of value add analytical experience
Must strongly demonstrate our Maple Leaf Leadership values
Demonstrated personal leadership skills
Solid strategic thinker with good understanding of the Canadian retail landscape
Excellent presentation skills with above average influencing and negotiating skills
Superior Category Management Skills with demonstrated past success in prior Category Management roles
Must have excellent knowledge of Nielsen and Cross Outlet Facts.
Strong analytical skills and be a detail-oriented person with a propensity to learn new systems.
Computer literacy mandatory in Excel, PowerPoint, Word
Must be able to create and deliver outstanding category stories
Must be driven to win in a team environment
Excellent planning and organizational skills and ability to manage multiple projects
Strong communication and interpersonal skills
Ability to create best in class category trade strategies and to synthesize a variety of data sources (consumer, shopper, loyalty) into presentations that are easily understood.
Must be able to provide strong, executable category recommendations that reflect the retailer and category strategy.
Strong project and time management skills are required.
Excellent communication skills and an ability to build relationships.
Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast paced environment.
Excellent English written and oral communication skills.
We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.
Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce. Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at email@example.com. Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible.