Kelowna - UBC Okanagan
Information Services, Level A
Marketing & Communications Coordinator
UBCO-Provost & VPresident Acad
$57,260.00 (minimum) - $68,738.00 (midpoint) - $82,485.00 (maximum)
Desired Start Date:
"Midpoint" of the hiring salary range means the individual possesses full job knowledge, qualifications and experience.
This position is expected to be filled by promotion/reassignment and is included here to inform you of its vacancy at the University.
This position works to enhance the reputation of FCCS and its individual programs by developing and maintaining a full range of communications, as well as developing and maintaining up-to-date promotional events. With a sound knowledge of social media principles and community building, this role supports the use of social media to drive the FCCS business and communication goals. The coordinator works with the Faculty Executive committee, University Relations, Student Recruitment, and other internal stakeholders to help increase the profile of the faculty and to increase student enrolment and retention.
The Faculty of Creative and Critical Studies (FCCS) serves the post-secondary needs of undergraduate and graduate students, offering a wide range of programs that are in the areas of language, literary studies, cultural studies, media studies, art history, creative writing, and the visual and performing arts. The coordinator Reports to the Faculty Administrator and works closely with the Associate Deans and Dean, and interacts with staff, FCCS faculty members, and other administrative offices within the University including the College of Graduate Studies, the AVP Academic and Research Office, University Relations, Enrolment Services and other UBC service areas and departments.
Communications, marketing and recruitment strategy
- Develop the Faculty's communications strategy across various areas, to achieve Faculty-wide strategic goals (e.g., recruitment; research; teaching and learning; community and alumni engagement) and ensure alignment with the mandate of the institution and the Faculty
- Design and implement an alumni engagement strategy in collaboration with the Office of Alumni Engagement
- Work collaboratively with University-wide communications and marketing professionals in academic and administrative units to provide strategic communications advice and direction on branding requirements.
- Collaborate with other UBC leaders and communicators to build alliances and ensure communication methods are complementary and consistent and provide maximum value to the University.
- Oversee the provision of external communications services, such as web and copy design, including identifying suppliers and negotiating terms.
- Coordinate, maintain and develop marketing and promotional materials.
- Develop promotional strategies, projects and public events including researching other Universities for best practices.
- Develops measures for the success of communications initiatives. Takes photographs of events, faculty, and activities for the faculty.
- Conception, development and distribution of photos, profiles, videos and animations marketed at promoting to internal and external audiences.
- Manages the archiving of all departmental media including the scheduled backups of photos, videos, and websites.
Leads the development and implementation of a variety of marketing communication projects to strengthen and enhance the UBC and FCCS brands, internally, across BC, nationally and internationally:
Develops, designs, and maintains content for various websites:
- Develop project timelines and schedules, develop cost projections and advises the Dean, Associate Dean and Faculty Administrator in a timely manner on progress of all current projects.
- Direct and manage website design, metrics, content creation and coordination of online and social media content for FCCS sites and Faculty-wide social channels.
- Manage content creation, design and visual identity for the Faculty's internal and external communications, including print, digital and social communications by researching, writing, editing and producing content for internal and external audiences.
- Develop, design and evaluate recruitment material and facilitate student events, recruitment, and success in collaboration with Associate Dean, Undergraduate Studies.
- Regularly update and maintain social media accounts, social media monitoring, and ensure synergy and linkages between FCCS website and other social media groups and communities.
- Ensure collaborative recognition and publicity by communicating and marketing upcoming events, awards and opportunities for students, faculty and the general public.
- Graphic design and illustration in support of online, print and digital projects
Responsible for the promotion of:
- Research and maintain a familiarity with up-to-date communication strategies and web/media technologies and make recommendations based on findings.
- Oversee creation and maintenance of faculty-wide and departmental websites and website information archives.
- Generate, solicit and edit content for FCCS program websites.
- Ensure FCCS websites are up to date with timely news and announcements.
- Recommend and develop web content and functionality.
- Prepare, review and edit documentation and messaging in preparation for public posting on the website; responsible for establishing consistency with usage of the UBC logo and other online initiatives that use the UBC brand.
academic programs; strategic initiatives; faculty and student research; and student, faculty and staff achievements:
- Craft media releases, establish and manage media relationships, and respond to media requests on behalf of the Faculty, subject to review by the Dean or University Relations as appropriate.
- Collaborate with Student Recruitment to ensure effective communications products and strategies that maximize reach and retention of students.
- Coordinate collaborative communication initiatives and projects with university departments, such as University Relations and UBCOTV.
- Participate on relevant internal Faculty and University-wide committees and projects, such as UBC Communicators Network and Okanagan Communicators Network.
- Support and provide guidance to faculty, students and staff in relation to communications strategies and media engagement.
- Use new media to reach out to audiences and promote the work of the Faculty.
- Research, write and manage production of a broad range of communication initiatives.
- Coordinate the ongoing promotion and marketing of special events and communication activities.
- Serve on inter-campus and cross-unit committees when required.
- Develop and maintain the FCCS process and procedures manual (toolkit), update on a regular basis and coordinate updates from departmental secretaries, ensuring completeness, relevance and accuracy.
- Manage and oversee faculty-wide and marketing/recruitment events for external audiences including scheduling and set-up, catering arrangements, soliciting volunteers, promoting events, sending invitations, and collecting rsvp's. Directing other staff in the preparation, set up and execution of special events & receptions. Assisting Dean's Assistant on internal faculty events.
- Manage the yearly budgets for faculty promotion. Reporting any concerns to the Associate Dean and Faculty Administrator.
Performs other duties as required.
This position works autonomously, works closely with the Associate Dean and Dean, and is expected to take initiative and perform duties and assignments independently with minimum supervision.
This position may manage and coordinate the work of staff.
Consequence of Error/Judgement
The consequence of error in this area could be very serious for the University as it concerns the public image and profile of FCCS on a local, provincial, national and international level. Errors could seriously impair the public image of the Faculty and may impact the reputation of the University. Lack of effort and/or poor judgement would result in lack of appropriate and timely information available on the Faculty website for faculty and students and could impact recruitment efforts, having financial implications. Missed grant deadlines could mean missed funding opportunities for faculty and could negatively impact their research. Management of the promotional and various initiative budgets requires attention to detail and accuracy; errors with the tracking could have financial implications to faculty and to graduate and undergraduate students.
Undergraduate degree in a relevant discipline. Training or education in information technology, communications or public relations is essential, as is training in office procedures and practices. Minimum of four years experience or the equivalent combination of education and experience. Preferably in a post-secondary setting. - Demonstrated experience developing and implementing marketing and communications strategies and best practices.
Performance Competencies & Criteria:
- Knowledge of University policies and procedures, financial records, and UBC systems would be an asset.
- Advanced skills in Microsoft Word, Excel, Outlook, Adobe Acrobat and website maintenance.
- Broad marketing experience and experience in Adobe Creative Suite.
- Excellent interpersonal skills; must have strong attention to detail and accuracy.
- Excellent customer service skills are essential.
- Strong oral and written communication, ability to compose correspondence, reports, presentations, and other written materials using clear, concise business English.
- Problem solving and organizational skills required.
- Ability to deal with a diversity of people in a calm, courteous, and effective manner.
- Advanced understanding of the use of technology as a communication medium.
- Ability to manage multiple projects, tasks, prioritize and organize effectively and efficiently, meet established timelines and maintain confidentiality.
- Ability to accurately gather and summarize financial information and manage complex financial matters.
- Ability to exercise tact and discretion while handling sensitive or confidential issues.
- Ability to work both independently and within a team environment.
- Ability to work with minimal supervision
Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.
All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.