Marketing Manager - Dencan

Northland - Vancouver, BC (30+ days ago)

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Northland Properties is recognized throughout Canada as one of the most trusted names in hotels, restaurants, sports, and construction. Proud to be 100% Canadian owned and operated, with over 150 outlets nationwide, we have home offices in both Vancouver and Calgary, and employ over 10,000 talented individuals across the nation.

Dencan Restaurants is looking for an experienced Marketing Manager to help us build our brand and grow our business. You'll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

In this role, you'll need to align the company around the brand's direction, choices and tactics, to shape and communicate our vision and mission. Analyze brand positioning and consumer insights and translate brand elements into plans and go-to-market marketing and advertising strategies that will motivate the target audience to "take action".

Duties and Responsibilities

Create and maintain a national marketing calendar with major and minor promotions
Evaluate marketing opportunities to grow business on brand / national / store-based levels and create opportunities for community investment
Work with DOOs, Regionals and GMs to determine the specific needs of stores to meet their needs, including marketing, advertising, promotions, strategic partnerships, hiring needs, etc.
Execute each campaign including media planning and buying, creative development, production quoting, content management, scheduling, etc.
Build online ordering sales and 3rd party delivery sales. Work with Skip creative team to come up with marketing campaigns
Create campaigns and maintain content for the MyDenny's loyalty program
Social media content generation for all brands
Design in store POP Materials and replenish at the stores' request
Provide collateral for new restaurant openings and renovations
Source and supply swag, signage, and materials as required
Review sponsorship opportunities and donation requests and determine strategic value
Negotiate contracts and execute elements - creative, messaging, information, swag, gift cards, etc.

Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
Degree in marketing or a related field
Strong understanding of customer and market dynamics and requirements
Excellent presentation, writing, and marketing collateral development skills
Good sense of humor

Submission of resume does not guarantee an interview or an actual transfer. Qualified applicants are encouraged to apply, provided they meet the minimal requirements of the applicable skills required.

You must be legally entitled to work in Canada to apply as the employer does not have a Labour Market Impact Assessment LMIA that would support a foreign worker.

**Applications will not be accepted via email or in person.

**We thank all applicants for their interest in Career opportunities with us, however, only those applicants we wish to interview will receive a reply to their application.**