Digital Advertising Specialist

E-squared - Toronto, ON (30+ days ago)

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About EDealer:
EDealer is a website and software supplier for the Automotive Industry. Our mission is simple: To ensure car dealers build great business and manage inventory. Steadfast in our commitment to create exceptional learning experiences for our clients, we are a passionate group of integrity-powered leaders who love to learn, grow and make a difference. Today we are focused on Merchandising Automation and Vehicle Optimization. Consistent with our long-term goals, our objective is to reduce the time required by dealers to reach the maximum number of customers with consistent accurate, merchandised inventory.


This role will be responsible to assist in the strategy, development and execution of digital marketing initiatives. These initiatives include display advertising, PPC advertising, conversion optimization, email marketing, search engine marketing, mobile marketing and more.

Key responsibilities include:
The Associate Digital Advertising Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for EDealer clients. This position is primarily focused on paid search ads within the Google and Bing advertising platforms and paid social within Facebook, Twitter and LinkedIn. Campaigns will also include retargeting, display, and video ads. This position includes 50% strategy, budget allocation, client communication, and 50% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with in-house and client teams.

Responsibilities Include:
Manage digital advertising & all auction-based placements (including YouTube, Google AdWords, and Microsoft AdCenter, to name a few)
Performance reporting with insights and optimization recommendations
Develop and continue to expand keyword lists, ad copy, and landing pages
Track and manage budget spending and ROI
Explore and recommend innovative and creative digital advertising solutions and tests
Identify and propose areas of opportunity to expand digital advertising business for current clients
Must be a team player that is also comfortable working independently
Ensure implementation of best practice guidelines and follow company processes
Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
Comfortable and confident speaking directly with clients

Understanding the inner workings of websites, analytics, digital advertising, and SEO
Proficiency in Google Sheets and Excel
Be extremely accountable and resourceful
Possess presentation skills
Excellent verbal communication
Willingness to learn

Starting salary dependent on experience and certifications. Talented individuals have plenty of room for advancement in our rapidly growing company.

Health Insurance with Dental, Prescription, Vision and many other benefits (after 3 months)