Key Account Manager, Emerging Channels

Red Bull - Toronto, ON (13 days ago)

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Key Account Manager, Emerging Channels
The Emerging Channels Key Account Manager’s (EC-KAM) primary objective is to grow Red Bull distribution, visibility, and sales through a specific group of the nation’s leading Specialty Retail, Travel Retail, and eCommerce chain accounts. The EC-KAM will act as the first point of contact to account Head Quarters as well as indirectly through Red Bull’s distributors that call on the individual locations.

Key responsibilities include: owning national/regional account budgets and results; developing a productive business relationship with senior management of key chain accounts, developing strategies, standards, and best practices with regards to key distribution and visibility activities, reporting and providing actionable data to RBCA and other parties of interest.
Sales and Distribution Strategy Development & Execution
  • Develops and executes short/long term strategies and activities for key accounts while understanding company direction, focus areas, key customers, market parameters and resources- Conceptualizes and implements activation guidelines for dollar retail, travel retail, and regional eCommerce execution across the Canadian universe- Creates ‘best-in-class’ expectations with regards to distribution, visibility and pricing- Monitors market trends and maintains data on competition in key accounts- Identify and prioritize actionable consumption occasions within the National Account and broadline universe- Conducts in-store audits with key business personnel- Participates in key Trade Shows and Conferences and ensures Red Bull is viewed as innovative and market leader
Development and Management of National Account Agreements & Budget
  • Leads the development/tracking of all key accounts budgets- Constructs annual Customer Marketing Agreements and manages associated funds for all key accounts- Improves relationship with weighted Emerging Channel chain accounts by adding value through innovative activities- Ensures visibility agreements for multi-location product placement- Evaluates % ROI for each account and creates benchmark system to rate investments
Business Planning
  • Drives the annual business planning process for key accounts- Allocates resources where the investment has the highest ROI- Work with Operations to accurately forecast annual POS (coolers, visibility pieces etc…) allocations for National Accounts- Collaborates with relevant departments (Insights, Field Marketing, Communications, Digital Marketing, Sport Markeing,- Regulatory, eCommerce etc…) to ensure full 360 degree activation between all Red Bull Canada (RBCA) departments
Business Analysis
  • Evaluates ROI with regards distribution/visibility agreements and communicates key learning’s to regions- Drives post-promotion or LTO analysis following all programs to evaluate promotional effectiveness- Proactively gathers scan data and/or basket data from national customers to better allow Red Bull to understand consumer preferences and purchase patterns- Regular consultations with our route-to-market (DP), broadline distributors, and distribution department, utilizing actionable data, to improve everyday execution and service levels
Your areas of knowledge and expertise

that matter most for this role:
3-5 years of Sales Management and Key Account experience with a proven track record of success
Thorough understanding of, and experience servicing sub channels: Specialty Retail, Travel Retail, and eCommerce
Excellent communication and active listening skills
Strong negotiation skills
Innovative, solution-oriented mindset
In-depth knowledge of Broadline and DSD routes to market
Self-motivated and able to work independently
Must be extremely proficient in Microsoft Excel and PowerPoint
University – Bachelor’s Degree (Preferred)
Bi-lingual (French and English) (Preferred)
Travel: 35%
University – Bachelor’s Degree (Preferred)
English, additional language skills an asset
Travel up to: 50%
Got what it takes?

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