Content Marketing Specialist

The Economical Insurance Group - Waterloo, ON (30+ days ago)

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Work is a big part of our lives, so it makes sense to choose a company that offers truly rewarding work. At Economical Insurance®, your contributions, creativity, and energy won’t go to waste. Our passionate culture and pioneering mentality infuse everything we do, which is why our one-million-plus policyholders know we’ll protect their homes, businesses, farms, cars, and pets like they’re our own.

We’re not afraid to see how far we can push the envelope to make insurance better. Our family of companies includes Sonnet, the only Canadian home and auto insurer offering a fully online buying experience, and Petline, the largest Canadian pet insurance company. We’re also preparing to become a publicly traded company, a once-in-a-lifetime career opportunity for everyone who joins our team.

If you’re looking for a company that takes care of its people — and its customers — and has a track record of doing big things, get ready to love it here.

Are you a talented writer who goes above and beyond to deliver great content to your audience? Do you like learning new things and enjoy helping others learn, too? Do you often hear something and think, “that would make a great article…and a social media post…and maybe a video…”? Well, we’ve got the role for you.

Reporting to the Manager, Content Marketing & Digital Marketing, the Specialist, Content Marketing will play an instrumental role in our team’s mission to drive Economical’s brand awareness through digital channels, while also supporting content development for product marketing campaigns and collateral. The successful candidate will work closely with our Senior Content Marketing Specialists and Strategists, and will collaborate with our Communications, Social Media, Digital, Design, and Analytics team members.

What can you expect in this role?

Write high-quality copy for a variety of marketing materials, from blog posts and infographics to social media ads and video scripts

Contribute to creating and maintaining our content marketing plan and editorial calendar

Conceptualize, research, and create compelling content that educates and inspires our audiences to take action

Work with colleagues across our Integrated Marketing & Communication team to produce written content for a variety of media: web copy, blog posts, fact sheets, case studies, infographics, whitepapers, email campaigns, online ads, print ads, video, etc.

Identify and edit (repurpose) high-value content to target different audiences and mediums

Collaborate with internal subject matter experts to produce accurate, relevant copy

Make recommendations on channels and assets that will deliver the most impact

Edit content from internal and external contributors

Review available data/reports related to our content and adapt to maximize future results

Serve as a brand ambassador by ensuring our tone and the quality of our content meet corporate brand standards

What do you bring to the role?

Exceptional copywriting and editing skills

University degree or college diploma in copywriting, marketing, business communications, journalism, or a related field

A minimum of 3-5 years of progressive, professional experience in a copywriting or content marketing role

Marie Kondo-level organization and problem-solving skills

Exceptional writing, editing, and communication skills for a variety of content assets, including but not limited to web copy, blog posts, email campaigns, ads (digital and print), presentations, videos, and brochures

Experience in developing content for large-scale, integrated campaigns

Proven ability to develop content through deep consumer understanding and strong data analysis

Experience optimizing content for web and mobile properties

Experience with SEO and SEM

Experience writing for and marketing to both B2B and B2C audiences is an asset

Strong ability to influence and natural ability to engage, persuade, and operate with key partners, through written and verbal communication

Agency experience is an asset

French language skills are an asset

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Go ahead and expect a lot — you deserve it.

We offer:
Competitive salaries, with potential for an annual raise and bonus

Pension and savings programs, with company-matched RRSP contributions

Generous time away, including vacation and personal needs days

Paid volunteer days and company matching on charitable donations

Educational resources, tuition assistance, and paid time off to study for exams

Two annual wellness campaigns — participants earn up to $300 each year to spend on almost anything supporting health and work-life balance (think things like spa days, daycare, pet grooming)

An unlimited employee referral bonus program

Flexible work schedule

Discounts on products and services


To complete the online application process, you’ll need to upload your resume and cover letter in one document. Don’t forget — your resume and cover letter are great places to show off those stellar writing and editing skills! The posting will close at midnight on the deadline date; in order to successfully apply, please ensure your application is submitted by 11:59 p.m. the day before the deadline.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting:

Visit to learn more about us and what we’re up to.