Organization: Fighting Blindness Canada
Title: Manager, Communications
Reports to: Director, Research and Mission Programs
Location: 890 Yonge Street, 12 th Floor
Is this you?
Do you want to work for a movement that is funding the discovery of cures for blinding eye diseases?
Our health charity is looking for a communications manager with experience handling both internal and external communications. The ideal candidate will be eager to tackle the challenges of developing content that helps build brand recognition, and will be an integral player in building buzz about existing and new mission programs and fundraising activities that will help our organization rapidly expand. Top candidates will be skilled at creating content and fundraising appeals that engage our stakeholders – people living with blinding eye diseases and their families, medical professionals and researchers, media, volunteers and donors. You have a proven ability to communicate effectively in written and oral communications, and you bring a familiarity with creating accessible communications for people living with blinding eye diseases.
Your peers would describe you as a proactive self-starter. You would consider yourself an extremely motivated “up and comer” with a high tolerance for ambiguity. You have a strong command of the written language and feel comfortable creating proposals and writing grants, articles and web copy. You have managed a website.
You may currently be in a communications support role and you’re looking to work on the front-line. You are known as a go getter, and you’re not afraid to pick up the phone and speak to anyone – though beyond that, you find ways to make meaningful connections to earn media and build awareness of our cause.
You are extremely organized and don’t get distracted easily. You’re detail-oriented and a proficient copy-editor. You know how to effectively use diverse communications channels to deliver your message in an impactful way. Ideally, you have successfully worked in health charity fundraising or the charitable sector and have implemented public service campaigns, earned media, and integrated communications strategies for campaigns reaching diverse audiences. You would be an excellent spokesperson for media.
You pride yourself in your relationship building (and maintaining) ability. You aren’t afraid of a challenge – in fact, challenges are what keep you going. You are known for your work ethic and want to inspire colleagues with your driven and motivational personality. You are a culture-setter who cares about your personal wellbeing and the wellbeing of your team members as much as you care about the cause.
Does this sound like you? If so, please read on…
Fighting Blindness Canada (FBC) is Canada’s leading private funder of vision research.
FBC offers hope to Canadians by identifying the best, most promising research that is driving treatments and cures for blinding eye diseases, and by raising and stewarding funds to support this essential, sight-saving research. Vision research is on the cusp of transforming care for blinding eye diseases.
Over our 45-year history, FBC has invested over $40 million to support vision research and education across Canada: that’s over 200 research grants that have led to over 600 new discoveries in areas such as stem cell research, neuroprotective therapies, technological developments, pharmaceuticals, and gene therapies.
FBC has been leading the fight against blindness since 1974, when we first received charitable status in Toronto as the Retinitis Pigmentosa Foundation of Canada. In 2000, we became the Foundation Fighting Blindness and expanded our mission beyond inherited retinal diseases, such as retinitis pigmentosa, to include age-related macular degeneration. On April 25, 2019 in Vancouver, we changed our name to Fighting Blindness Canada and unveiled our new mission to fund research into all blinding eye diseases to find new treatments and cures.
The Manager, Communications will manage the communications and marketing activities for Fighting Blindness Canada. The position will report to Larissa Moniz, Director, Research and Mission Programs. The Manager, Communications will work closely with Doug Earle, President & CEO, Fighting Blindness Canada and Laurie Young, FBC Board Marketing Committee Chair and Member of the Board of Directors, former CEO, Ogilvy Canada.
Key Areas of Responsibility
Brand Management – Collaborate across all FBC departments, including Research & Mission Programs, Fundraising Events, Operations, and Philanthropy, to ensure consistent messaging and brand integrity; Manage: Key Message Handbook; Visual Branding Guidelines; Social Media Guidelines; Accessibility Best Practices; Mailchimp templates; Physical collatera
Communications Strategy – Lead the development, implementation, and evaluation of a cohesive (organization-wide) communications plan to help achieve FBC’s 2019-2023 Strategic Plan; Create communication materials and marketing strategies for existing and new mission programs and fundraising activities, launches, events, and promotions
Manage FBC’s Coordinator, Digital Communications – Oversee the management of FBC’s Digital Communications Coordinator, who handles FBC’s social media accounts, FBC’s website, and social media campaigns
Manage Media Relations – Develop and implement earned media plans, media relations, FBC spokespeople as required ; Create informative and interesting press releases, press kits, newsletters, and related marketing materials
Content Creation – Create public-facing creative content including, but not limited to, video, photography, InVision newsletter; e-news stories; oversee social media at mission and fundraising events; website posts; fundraising campaign development and implement
The Ideal Candidate
A university or college education and 5 years of communications experience, preferably in charitable sectors. A combination of relevant education and experience may be considered
Demonstrated experience planning and launching a marketing plan, budgets, earned media, written communications, and web and social media platforms
A flexible team player able to collaborate with and inspire colleagues and senior volunteers, and professional engagement of other stakeholders like people with lived experience, medical professionals and science researchers
Extremely effective interpersonal skills with a professional presence and manner, and capable of exercising independent judgment, initiative and flexibility
Demonstrated ability to think strategically and entrepreneurially; works proactively, and manages competing priorities in a complex environment
Excellent organization, planning, and time and project management skills with exacting attention to detail
Superb critical and analytical thinking, decision-making and problem-solving skills
Excellent oral and written communication skills with a demonstrated ability to write effectively and persuasively (specifically need to know what goes into writing a good ‘ask’). Experience writing grants will be considered an asset
Strong computer skills, including experience with Microsoft Office software applications, project management applications and demonstrated knowledge of Raiser’s Edge or equivalent
Committed to ongoing professional development
Fluency in English and knowledge of French is an asset
If you are looking for an outstanding challenge working with a great team for an important, focused and successful organization, then please send your CV, along with a cover letter explaining why you should be a serious candidate for this mission-critical position to Fighting Blindness Canada.
Please note the submission deadline for this position is December 5, 2019 .
Fighting Blindness Canada is an equal opportunity employer and supports applicants with disabilities. Accommodations are available upon request throughout the recruitment process. Please email your request for accommodation with your application.