WANTED! One Awesome National Marketing Manager
Who Are We? Lincoln Electric - The Welding Experts® It's more than a slogan, it's a reference to the knowledge we've gained in over 120 years as the global leader in the welding industry. Those 120 years have taught us to think locally, act globally and continually reinvent ourselves through R&D and innovation. We now have 63 manufacturing locations in 23 countries and a worldwide network covering more than 160 countries. Our technologies are everywhere – from buildings bridges, cars and ships to pipelines and wind powers all around the world.
Innovation, quality and integrity are what motivate us to be where we are: #1 in the welding industry. We believe in growth but more importantly, we believe in our people and the passion they share with us every day. We provide opportunities for our team to grow and develop. We strive to be fair and transparent with our team members. At Lincoln, you will not see a special parking spot for the President however you will find open doors to speak to any of our Leaders.
As part of a continuing legacy, working at Lincoln Electric Canada will give you the opportunity to contribute to a new generation of innovation and experience the pride that comes with being part of the solution to world challenges.
Summary of Your Impactful Contribution:
-Canadian marketing department is responsible for the maintenance and advancement of the website associated with Lincoln Electric Canada
-Digital Marketing- Lead digital marketing initiatives to promote Lincoln Electric products to end users in Canada, and coordinate with Lincoln Electric marketing staff worldwide to promote Canadian made products around the world
-These methods include but are not limited to: Digital ads, Google AdWords, promotion pages, social media updates
-Manage Lincoln Electric's relationship with social media influencers in Canada
-Establish sales promotion programs; communicate these programs to our Sales, Manufacturing and Customer Fulfillment Departments, as well as, to our Distribution Network ( sales management, salespeople, purchasing and warehousing), and ultimately the End User. The Marketing Department accomplishes this through the creation of sales flyers and sales contests; advertising and press release materials for national and regional trade publications, and special events
-Formulate and maintain financial reports on the outcome of the promotions
-Monitor the effectiveness of all advertising venues to judge their overall value, and pass along all resulting sales leads to the sales department
-Provide creative and logistical support for all sales meetings and training on a regional or national level, and District Sales Office initiatives
-Provide graphics support for new packaging for the Aluminum, Automation, and Retail Divisions.
-Provide market feedback regarding our products, and those of our competitors to help establish competitive pricing
Who Are We Looking For?
If you are ready to start a new pursuit in the stimulating world of marketing please apply by clicking the “Apply Now” button!
Lincoln Electric Company of Canada is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, ancestry, colour, race, citizenship, ethnic origin, place of origin, creed, disability, family status, marital status, gender identity, gender expression, record of offences, sex (including pregnancy), sexual orientation or any other Prohibited Ground. Lincoln Electric Company of Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
By applying to this position you are confirming you possess either a Canadian citizenship, permanent resident status or work permit. We appreciate your consideration for this once in a lifetime opportunity, however only chosen applicants will be contacted.
If shortlisted, you may receive a response from our HR Team and/or receive an online invitation via Venterview to complete a short video interview with us. However, please feel free to send us an email at hrcanada @lincolnelectric.com in case you require any specific accommodation or have any concerns over the process
Job Type: Full-time