Reporting to the Director of Communications, the Manager of Communications & Public Relations develops and implements institutional communications and public relations plans for Sheridan and oversees the effectiveness of the communications team. Working collaboratively with the broader communications, public affairs and marketing team, the Manager of Communications & Public Relations helps ensure the department is an effective, collaborative partner to the administrative and faculty teams across the college. This opportunity requires a highly competent leader and a well-rounded, senior public relations practitioner. This role has management oversight of a team of public relations practitioners.
The incumbent forges strong relationships with traditional and online media; researches, writes and promotes Sheridan stories that position the college prominently among external audiences; provides media counselling/training; researches and organizes speaking opportunities or media events; drafts executive speeches; pitches stories to media; and secures media opportunities for the President and Sheridan subject matter experts.
The incumbent serves as editor-in-chief of Sheridan’s branded newsroom – an online vehicle intended to promote Sheridan stories to journalists and influencers and connect us more effectively with industry and community partners. They also contribute to the continued evolution of the Sheridan Central portal to help ensure engagement among current students and employees.
What You’ll be Doing
Developing, implementing and evaluating strategic communications and public relations project plans that encompass the vision, activities and promotional objectives of Sheridan.
Developing, guiding and empowering a diverse and highly capable team through effective hiring, supervision, coaching, mentoring, workflow/goal setting and ongoing performance management.
Guiding internal clients in the development of strategic, effective communication strategies for their areas.
Creating a variety of materials including award applications, speeches, blog posts, memos, emails and other materials to advance Sheridan’s business objectives.
In collaboration with the Director, leading a PR and Communications function responsible for the development, implementation and measurement of a proactive media relations strategy for Sheridan.
Developing and executing media relations plans to support Sheridan’s annual cycle of recruitment and programming, and to supporting periodic short or long-term initiatives.
Managing Sheridan’s branded newsroom and working to cultivate Sheridan media experts.
Planning, developing & coordinating policies and procedures with respect to media; writing, editing and producing a wide variety of communications and visual content that aligns with overarching brand positioning and messaging strategy for publication on Sheridan’s social channels, website and branded newsroom.
In consultation with the Director, developing, directing, monitoring and adapting the department budget.
Accountability for resource stewardship, policies, procedures & compliance; adhering to legal/policy directives.
Performing other related projects, duties and initiatives, as assigned.
You bring demonstrated success in the development and execution of strategic communications designed to support organizational goals, and media relations including media pitches that generate coverage.
You have a proven track record of providing experience-based, judgement-driven advice, support and coaching to leaders and employees that help the organization achieve its objectives.
You have the skills and knowledge to work with an increasingly diverse student and staff population as well as a proven commitment to anti-oppression, equity, and inclusion.
You have an ability to work independently and manage a significant number of projects simultaneously with excellent writing and editing skills, demonstrated ability to write effectively on a wide array of subjects, in a variety of styles for different audiences.
You have experience managing staff and leading teams with the ability to coach, motivate employees, and create the conditions necessary for success.
You can conceptualize strategies and develop, implement and measure programs in support of organizational goals with a demonstrated critical thinking and issues management skills.
The successful candidate will also meet the following qualifications:
4-year degree in Public Relations, Communications, Business, Liberal Arts, Journalism or related field
5 years of sound experience in communications and public relations (Equivalency will be considered)
Successful experience leading teams
Course work or certificates in corporate communications
Familiarity with media monitoring tools, e.g. Cision.
Training in web analytics (asset)
Understanding of accessibility issues (AODA)
Understanding of privacy and crisis communication escalation procedures
Who We Are:
Every member of the Sheridan community is passionate about the transformational role we play in people’s lives. Our strategic plan, Sheridan 2024: Galvanizing Education for a Complex World ( https://sheridan2024.sheridancollege.ca/ ), charts a path towards a new ground-breaking model of higher education that reshapes post-secondary education and better prepares students for the future. We are committed to demonstrably advancing equity, diversity and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses, we’re making meaningful strides towards developing an equitable and inclusive community.
For more information, visit: Why Work at Sheridan
Faculty/Department: Communications, Public Affairs and Marketing
Campus Location: Trafalgar (May be assigned activity at any Sheridan campus). This position will work a hybrid of on-campus and remote work.
Employee Group: Administrative
Salary Range: $98,558 - $123,197
Application Details: This is a temporary replacement position that may continue up until April 30, 2024
Application Deadline: March 26, 2023
Sheridan is deeply committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Mississaugas of the Credit First Nations, Anishinaabe Nation, Huron-Wendat and the Haudenosaunee Confederacy. Sheridan is situated on these lands, and it is our collective responsibility to honour and respect those who have gone before us, those who are here, and those who have yet to come. We are grateful for the opportunity to be working on this land.
Sheridan values the diverse and intersectional identities of its students, faculty, and staff. Sheridan regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. Sheridan seeks applicants who embrace our values of equity, anti-racism, and inclusion. As such, we encourage applications from qualified candidates who have been historically disadvantaged and marginalized, including those who identify as First Nations, Métis and/or Inuit/Inuk, Black, members of racialized communities, persons with disabilities, women and/or 2SLGBTQ+.
Sheridan will provide job applicants with accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. To request accommodation, please contact Human Resources .
You may be asked to provide copies of your educational credentials at the time of interview. Upon hire, we require official confirmation of educational credentials and Canadian equivalency assessments, if applicable.