Digital Marketing Specialist

CST Consultant Inc. & CST Spark - North York, ON (5 months ago)

Apply Now

Whether your passion is taking care of people, information or projects, our dedication to families and higher learning offers an opportunity to put your talents to good use.

CST is a growing organization that is continuously looking for qualified and skilled individuals to join our efforts to advocate, develop, deliver and support solutions that will enable every Canadian resident to have sufficient financial resources to pursue post-secondary education.
This is a brand new and exciting position that will be managing multiple digital marketing campaigns
with a reputable company in the financial services industry that specializes in providing Registered
Education Savings Plans (RESPs) to families across Canada.

What’s in it for you?

Below are examples of some of the things you can take advantage of from this opportunity:

  • Be part of a growing innovative company that’s a leader in the industry
  • Work with a highly motivated, collaborative, and fun team/work environment
  • Competitive salary and annual discretionary bonus programs
  • Above industry company paid standard benefits that start on your first day
  • RRSP Group Pension Plan with company contributions
  • Great vacation package, plus additional paid days off
  • Education reimbursement program to encourage continuous learning
  • Organization and team celebration events
  • Wellness Program, Employee and Family Assistance Program, Employee Recognition
Program and much more!

Duties/Responsibilities:
Integrated Marketing Strategy

  • Gather market intelligence to identify new digital marketing opportunities and trends in the
RESP market: be an efficient creative and pave the way

  • Work closely/partner up with Customer Experience team and direct sales channel to align
vision, strategies and tactics

  • Perform analysis of company’s position regarding online and digital marketing
  • Work closely with company’s agencies to align strategic vision for digital marketing
initiatives
  • Develop and propose the overall digital campaign and content strategies
Digital Marketing and Campaigns

  • Define and propose a roadmap for digital marketing campaigns (top, mid and bottom
funnel)

  • Plan and execute digital campaigns – some directly, some with company’s ad agencies
  • Work closely with Content Marketing team for lead nurturing, SEO and campaign
development
  • Analyze and adapt marketing campaigns for optimized leads
  • Participate in designing and executing marketing campaigns with company’s agencies
  • Collaborate in supporting product launches, brand employer management, and services
  • Be an internal visionary for ensuring company’s campaigns are planned and executed
across multiple channels to ensure maximum effectiveness

SEO and SEM

  • Analyze company’s needs for Search Engine Marketing and Search Engine Optimization
  • Work with Director of Marketing on initiatives and budget requirements
  • Set up and manage Google AdWords campaigns
  • Set up, launch, measure and constantly optimize SEO organic results
  • Drive collaboration between business, company’s agencies and advertising partners (Google,
Media Partner, etc.), track and act on analytics

Analytics

  • Work closely with Data Analyst to set up attribution models and develop a detailed
understanding of company’s campaign performance, per channel

  • Design, execute and report on tests of new campaigns and ensure marketing efficiency for
the organization

  • Support the development of measurement plan and daily KPI reporting based on set
marketing objectives linked to key campaigns and always-on digital marketing tactics,
including setting ROI targets

  • Ensure all digital marketing spend/ROI are measured and communicated
Qualifications/Requirements:
  • 3+ years of experience working in a digital marketing agency or in an in-house digital
marketing position

  • Digital Media planning and buying experience
  • Google AdWords certification or equivalent experience needed
  • Experience with programmatic, display and partner campaign execution and management
  • Knowledge and experience with A/B testing methodology, and CPA strategy/efficiencies
  • Strong experience and knowledge on search engine optimization
  • Social Media campaign management experienced
  • Strong project management and time management skills
  • Great people & relationship building skills; team player; confident dealing with all levels
(junior to executive)
  • Excellent communication and presentation skills
  • Personable, energetic, positive with "can-do" attitude
  • Flexible & adaptable; able to work in a fast-paced environment
  • Proactive, takes initiative, and has great ability to multi task
To apply please email your resume to: careers@cst.org
  • On your email subject line please insert: Digital Marketing Specialist
Thank you for your interest in this job opportunity. Only those selected for an interview will be
contacted. We will consider your resume for other opportunities as they arise.

CST Consultants Inc. is an equal opportunity employer that welcomes and encourages applications
from people with disabilities. Accommodations are available on request for candidates taking part in
all aspects of the selection process. To request accommodation, please contact Maricel at
maricel.capanas@cst.org or call 647-889-3403.