| Senior Marketing Consultant (Expired) |
| LABORATOIRES PAUL NANTEL |
| MONTREAL |
| Responsible for all operational marketing developments for yoghurts, drinkable and spoonable, cheeses and liquid dairy products. Provide key insights for the development of strategies Develop brand identity and brand architecture programs Develop or support the development of packaging brief, with a particular focus on brand structure, visual identity and unique claims Support in the development of brand segmentation approaches for yoghurt and cheeses Identify new business opportunities within each sub-segment, identify potential product line extension and the development of new segments/categories Define competitive advantages, with a particular focus on brand development Provide visibility on sales and distribution issues and articulate implications for our customers Leverage our resources and competencies Develop on-going communication and promotional programs for our customers Spearhread the next generations of yoghurt and cheese products and develop brief for R&D development Requirements and working conditions Educational level : University, Nantel 2 Completed Years of experience related to the job offer :6 to 9 years experience Description of qualifications : 5 to 8 years ex.... |
| Found at Emploi Quebec on 2012-01-26 20:18:26 |