Search Marketing Specialist job - MONTREAL - Yellow Pages Group |
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| Search Marketing Specialist (Expired) |
| Yellow Pages Group |
| MONTREAL |
| Search Marketing Specialist - (Job Number: 005073) 88282 Search Marketing Specialist 005073 Summary of Role The Search Marketing Specialist will join a growing team that is defining the SEM space for Small and Medium Sized Businesses (SMB) in Canada The main role is to create and manage pay-per-click campaigns using a platform that supports placement on Google, Yahoo, MSN and other Search engines. The Search Marketing specialist will be expected to manage multiple campaigns for SMB's in several different sectors of activity. Other responsibilities include search marketing business and client level reporting as well as some SEO activities. Key Areas of Responsibility Develop, manage, and maintain pay per click campaigns to client budget, term and goals - including keyword research, and ad strategy, maintaining bid prices, click through rates, and quality scores; Research, build and manage key word lists by vertical to facilitate the creation and management of multiple campaigns; Provide regular and on demand in depth advertiser reporting. Help sales and occasionally advertisers interpret their reports. Create and deliver consolidated business reports on a regular basis (e.g.: p.... |
| Found at Yellow Pages Group on 2012-01-18 01:56:30 |
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