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| Marketing Manager (Expired) |
| Interac |
| TORONTO |
| Marketing Manager
Prepared January 2012
JOB PROFILE
Position Title Marketing Manager
Reports to Sr. Manager, Marketing
Department Marketing & Communications
Role Mandate
This position is responsible for execution of marketing programs in support of INTERAC products (INTERAC Debit
and INTERAC e-Transfer) across multiple usage channels (Cross-Border, Online, Mobile, Flash, Chip) and through
various stakeholder channels (internal, member financial institutions, acquirers and merchants). This role will support
the upfront marketing planning initiatives and then lead and manage programs from brief development, through
execution and through post program evaluation and measurement.
Key Accountabilities
The Marketing Manager will be accountable to:
• Support the annual marketing planning process by providing relevant market and channel insights to the Sr.
Manager and Director and by providing program recommendations and ideas
• Manage, or support, the execution of various marketing promotions, advertising initiatives (including online,
search, print, television) and marketing partnership programs designed to drive INTERAC shar.... |
| Found at Interac on 2012-01-31 05:50:36 |
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